Detergent Wars: NFL, NBC Push Laundry Night Around


Business Wars daily is sponsored by audible audible has the world's largest selection of audio books and Audio Entertainment Start Listening with a thirty day audible trial by visiting audible dot com slash B w daily or by texting. Bw Daily to five hundred five hundred from wondering I'm David Brown and this is business wars daily on the beginning of another workweek happy Monday everyone. If you watched last night's game between between the Eagles and the Falcons well you may have noticed some tongue in cheek ads for tide laundry soap those new ads featuring retired quarterback peyton manning singer Gwen Stefani Bonnie and Baltimore Ravens running back. Mark Ingram are trying to rebrand the NFL from national football league to not for laundry. There are also attempting to persuade viewers to do their laundry on some other night any other night except Sunday. Take a listen peyton manning at a fake press conference with a frantic TV viewer cutting in it happens every Sunday. Your favorite player makes an amazing play and you miss it because you're doing laundry what I miss. I was doing laundry. Don't worry because the NFL has teamed up with tied Tuesday the official laundry night awesome that's right. Sundays are now one hundred percent. NFL Not for laundry but not so fast the ad campaign. Let's assume on the complexities brands actually experience working not just with the National Football Football League but also with the network that airs Sunday night football. NBC in a subsequent spot the voice host Gwen Stefani has a lot to say about the audacity the of the NFL to Saddle Tuesdays with laundry in this ad a young contestant worries that her chances will be hurt by viewers forsaking the show for the household asshole for the season of the voice. Young artists will get the chance of a lifetime to an American wait a minute. We did the NFL. Just try to declare Tuesday night laundry night the voices on Tuesday. I mean Sundays are for laundry. Everyone knows that that's when I do it yeah. She look spotless. It's kind of a big moment for me. Anyone sees it more spots from more stars all trying to push laundry every night around of course no matter when it lands tied wants you to choose its brand which by the way much of America is already doing the market research firms to Teesta says tide overwhelmingly won the laundry wars in two thousand eighteen selling close to two billion dollars worth of soap gain was number two but it's hardly a competition consumer packaged goods giant procter and gamble owns both brands. A distant third is arm and hammer brand owned by a company. You may never have heard of church each and white that conglomerate which now also owns aim toothpaste and Trojan condoms among other things is almost one hundred and seventy five years old. Both proctor and gamble and church and white have grown during the good economy albeit with vastly different strategies. PNG is the world's second largest advertiser according according to industry publication adage. It costs a lot to run all of those ads so it should come as no surprise. The tide is among the most expensive laundry detergents since on the market in contrast arm and hammer has long been seen as a so called value brand that is it's cheaper this summer nervous investors this question proctor and gamble about how it would handle a recession at age reported. PNG struggled mightily during the last one because of its long strategy of pushing premium products not augustine laundry soap either but once bitten twice shy when it comes to those bubbles. PNG is already planning for the worst six years ago. The struggling company introduced used a lower priced version of tied trying to appeal to penny pinching shoppers at the same time though arm and hammer began advertising premium product oxy clean and as with all things in the consumer packaged goods space it relied on a barrage of ads to compete a few years ago oxy clean became the second biggest laundry laundry spender on advertising after tied the upshot well with shaky economic times possibly on the way tide is not resting on its super clean laurels instead instead. It's pulling out all the stops and turning to bankable stars like Winston funny and Peyton manning now there are two big questions one will tied blow throughout the season with a huge not for laundry super bowl ad and to statistically more Americans wash clothes on Sunday nights than any other so now. When will you do your laundry from wondering this. Is Business Wars daily. Listen to kill iconic. Show take a second. Give us a five star rating editor of you on your favorite podcast. You know it's the most important thing you can do to help. Other people find listen. Thank you so much. I'm David Brow back with you tomorrow. So today's episode of business daily is brought to you by audible. Audible has the world's largest largest selection of audio books and audio entertainment right now. I'm listening to an audible original. Call it burns the scandal plagued race to breed the world's hottest Chili. It's wild. It's funny and it's about so much more than Chili's with a convenient audible APP. You can listen anytime anywhere on any device Mobile Alexa Enabled Bluetooth and a whole lot more as a member. You can easily exchange any title. You don't love it anytime plus. You get to keep your library of listens. Even if you cancel start listening with a a thirty day audible trial choose one audiobook and to audible originals absolutely free visit audible dot com slash. VW DAILY OR TEXT VW daily to five hundred five hundred that's audible dot com slash B W daily or text B W daily to five hundred five hundred.

Coming up next