Russell Brunson, Instagram, Chess discussed on Marketing Secrets
Hey everybody is Russell Brunson. Welcome back to the marketing secrets podcast today. We're GONNA talk some strategy so the big question. Is this how we're entrepreneurs like us. He didn't cheat and take on venture capital for spending money from our own pockets. How do we market in a way the lets us get our products x and our services and the things that we believe in out to the world and yet still remain froth that is the question in this podcast will give you the answer. Brunson and welcome marketing secrets all right so I don't even know how or where to go with this podcast episode other than I have been having so much fun recently watching the great great strategic minds play chess in their business what I mean by that for first off Lemme Lemme and and give us a glimpse. What's happening behind the scenes with me? I can't give you all details unfortunately but I'm GonNa give you some hints. See you'll be able to see as I am playing chess over the next next six to nine months. I'm making some very big. Strategic decisions things that on the outside will look stupid like why did you do that. Russell that doesn't make any logical percents and it won't from the outside looking in but an inside looking out. They're all very strategic chestnuts. I'm moving a piece here and moving something here changes. It'll be here while you're able to see the movement of the Chesapeake. My guess is you will not be able to understand the overall strategy for awhile and I ah I wish I could tell it all to you but I am someday can write a book about this whole thing so sometimes strategically move chess piece somewhere in some of the men's check check meeting use. I'm hoping that doesn't happen so I'm not calling. My shop is GONNA be flawless but I'm definitely moving from chess pieces around but it's all very strategic. I'm excited to kind of see what happens from in the growth and the changes in the I'm sure initially I'm gonNA. I'M GONNA probably offensive. People obsessed people loosen customers in the short term but long term it's they essential movements of things need to happen for the company to grow and for the value of the company to exponentially grow so like. I said some things won't make sense right away but I'm for example quick funnels to their five-year birthdays coming up in our five year birthday. I'm doing some announcing of some stuff nancy of things that are disappearing from click funnels and some announcing things that are being added into click funnels and they're very strategic and it's funny as I was like making some of these. Iot Jitka moves in fact. Let me back Ucla birthday at funnel hacking live the sheer. You'll see the next set of strategic moves happening and then on my birthday march eighth eighth you will potentially be seeing next up strategic moves so there's three dates for you to look at your calendar to see that see the chess pieces moving in a why are you looking looking in our thinking strategically me like why is he doing this. What's the reasoning and so I said that those are the things that are happening but there's a lot of thought going we into him and and it's kind of fun so what's been fun for me. Recently is like I've been looking at the people I respect people that are doing cool. Things people are having momentum in what their their business and and some people will just get lucky but most people are strategically moving chess pieces around to do different things and so it's really fun and interesting to watch and it was kind of interesting as I was trying to decide if I should make some of these strategic moves I got really nervous and I had this weird impression to message Garrett White. I mean Gary J white so I must say it right message Garrett and told him a little about what's going on in his tenure with them and then we start talking back and forth through text message and then he told me what he's doing strategic and it was like super similar I was it was Kinda crazy how enlightenment we were like the moves. He's making his business news. I making my business. It's kind kind of fun and it's like. Oh my gosh I would have thought you were crazy but now the strategy behind it. I'm like Oh my gosh. You're actually brilliant. This is so cool and some watch that I've been watching there's someone who I had a chance to get snow a year ago through through instagram and it's Nicole Arbour me no her she she made a video back back on a four or five years ago called deer fat people in crazy viral shell out hey for a lot of people loved it and but regardless create a lot of noise and and I it was fascinating to watch watch her. Do that a couple years ago and it's kind of an interest what's her strategy. Why is she doing. She's GonNa make a lot of people angry. Some people happy like what's the reasoning but she's very strategic in her her thinking in the move that she makes fascinating so I watched over the last two weeks or so and again watching her strategically do her so she made this video he has seen it. I'm talking about J Shetty and and Kinda calling him out on while the stuff that he had plagiarized and and stuff like that and she put this thing out their crazy viral on on you know on facebook instagram I don't know probably from as well but between all of them got tons of us and it was interesting because then you get and I know we're all having a chance to watch the strategic chess pieces after the fact right. Nothing goes viral. It's like Oh my gosh and and you see what she's trying to do. She's trying to to get Jada. Stop doing these things right and so I'm not going to comment on that at all because that's beside the point where I'm talking about now which means that video and then a few days later she started seeing like I'm about to do my next big video to expose the next person when expose does I think oh my gosh like like is this a strategy ago exposed to people like what she do. Strategic I want to figure out happening inside of remind them watching this and she's building coming up to it and she didn't in stores everything talk about it's coming. It's coming and then boom. She launches it and the next expose is about this person she can talk to the person who it is and they all the bad the things that people say about this person and he says that person's actually me and it was fascinating because to basically air dirty laundry put out all the stuff that someone contentiously say about about her put out there in what was what was what was cool was like it took the wind out of anybody. WHO's trying to retaliate and attack back against her because she's like there it is like and she didn't expose herself which was really fascinating to see and it was like oh my gosh and anyway just put that out there and that was the the next video picked up steam. There's momentum right the first video in the second video next. Expose the expertise actually about her. It was like the next fascinating the video in in the sequence and then and then she did another one exposing somebody. WHO's trying to expose her and it was just fascinated watching these different the different strategic moves. I don't know the end goal where she's trying to check mate who or what's going to happen but it's been fascinating watching as they're happening in catching and I'm like oh my gosh like this is the strategy is using to get attention and to get views and to build a brand like whatever the things are right and actually messes my entire social media team on on on Saturday. It's like I WANNA make she's watching this and and not you know like I'm having all ears. Watch it for the content that they can't. That's cool like that's not my purpose like strategically watch what she's doing. She's leveraging the momentum of one video to the next to the next and and and I was like what do we have. We think nick how do I make it slipped my instagram. I you buy whatever we're not just random things. We're putting out there but there's like momentum and it's moving towards strategically something happening to build the pressure to build the noise to get from Point A. B. C. and move people through this this journey and his conversation you. I think one of my flaws and social media points been everything's very much one often. Here's the thing that we're doing. Here's the thing we're doing can come in and out we talk about the thing whereas psych we would if we turn this into a conversation what if we turned it into multi series events that are pulling somebody from from thing to thing to think and and causing controversy momentum away now. I think I am a very controversial. I don't I don't seek for that. I don't think my videos does need to be controversial like Nicole's were necessarily but conceptually strategically. How do I create that in my in in the in the voice that I haven't social media so anyway I hope he has a watching the game. Watch the people at the highest level there playing watch what they're doing and how they're doing in and you know. We're always we're always seeing things. In hindsight the person makes the strategic move and we seed afterwards but start watching inserting not like why do they do that. What was the purpose. Why did that video happen you. Why did this thing happen here. Russell announced this. Why are they launching this now. What are the pieces. Why did they pull this away. They would've what what's the. What's the purpose. I think yes start looking at that. you'll start really enjoying. It's really fun. one of my favorite podcasts is podcast called business wars and it's it's fun because it's almost like a produced podcasts casts were they pick two businesses were at war and then produced like seventy episodes and tell you the story behind this this business war and this is on hindsight though because you see it's already happened right so it's like back versus. This is p. C. Apple versus me macro SPEC- Adidas versus Nike Marvel versus DC paper versus Ebay all these business wars the happened and you watch him and tells you all the strategic moves and they make you're seeing all hindsight rights superfund in fact. I think I told at the last time I spoke. I told everybody that like they. They should drop out of school and just listen to businesses that gives you history and business like all wrapped in one super entertaining podcast but I digress I like. I like listening because as you can hear the strategy that that happened in the past in history the made these companies they are but like they were all sitting having this opportunity. It's like it's like watch as as companies are strategically doing things to build themselves right now like we're living like we're in the middle of it he law in Moscow Center and test like Elon Musk if if you know he files all these patents for the Tesla and for these battery operated cars and he's doing the thing and then also he's like hey I'm an open source and give access to everybody for free and you're like wait why would you do that doesn't make any sense like this. Is Your your intellectual properties. I'm going to open source to give it to everybody in every can build upon it and then what's GonNa happen because of that other people are going to fund the building of this huge. You know all of the charging stations across America 'cause I can't fund that by myself open source the patents Gabriel's building on right now. We can all build this. This network is essential for my company to survive. which is this these charging stations and open it up and boom now? That's what kind of happened happened so she's like it's so fascinating and fun to watch these strategic decisions ones that happened this happening on click finals birthday next to in like two weeks from now. I told Myron golden and I love Myron when my favorite people ever and explain it to them the next day came back to do you realize what you're doing here. I Smile Mike what tell me and he said when you do this what's going to happen like can smells like you already knew that or Mike. That's the strategy. That's the chest moving again on the outside. You'll see the move then. We stop and think like why what's the reason. What's he trying to do here. What's the purpose and hopefully have fun watching as we go so that's got back the off to get some work done today. I've spent the book tonight so this is the end of the traffic secrets book you guys admitting it to the publisher who is due.