Washington, D.C., Martin, Ebay discussed on 20 Minute Fitness
In fact, in 1996, I sketched out ten pages. This is actually part of my dissertation in the back of my dissertation. There's ten pages of storyboard cartoons with me explaining, like, this is going to happen in the future. You're going to have this little device for what we call it team fit. It's going to be connected to the Internet. You're going to have access to experts. You're going to have access to peers. You're going to have digital characters, coaches, that cheer you on. It's going to talk to your equipment in the gym. It's going to measure how you're doing at home, et cetera. So that was 1996. And that was in some ways to driving vision to understand the potential for computers to influence our behavior for the better. But along the way Martin, I also saw an unpublished in 1998, beginning in 1998. The pitfalls, the downsides of that. It's like, oh, this could also be used for bad reasons. My bad things as well. It's not just all upsides. And so I named the whole area persuasive technology and continued to pursue research in that area to see more what are the potentials here at the same time outlining and specifying the pitfalls, including in 2006, 2006. How many years ago was that 15? Doing a formal testimony to policymakers in Washington, D.C. about the dangers I saw coming with place of technology and at the time Martin nobody cared. So a few years later, in my lab about 2010, when we shifted our focus away from technology to just look at behavior change in general and habits, especially. And so then we are lab. We renamed it. The behavior design lab. Because we had nothing to do with technology anymore. We were just innovating and breaking the ground and research around how behavior it really works and how to help people optimize their behavior. Got it. Now, one of your cornerstone models I would call this is your behavior model, which is centered around three components, motivation ability and prompt. Can you talk more about that? Yeah, so yes, that is the cornerstone model. I have a whole bunch of different models, but that's the one that opens the door to everything else. It turns out that human behavior can be understood more simply than most people think. It certainly simpler than I thought. All behaviors, any type of behavior comes down to three components, motivation, to do the behavior, ability, how easy or hard it is and a prompt. The thing that reminds or triggers or accuse you to do that behavior. And it's really that straightforward. Now, that's easy to describe in a couple sentences, but I continue. So that came together for me in 2007. So I continue to find ways to use that model. So even though it's easy to explain on the surface, there's a lot of depth to it. And it's really fun to have a straightforward way to understand behavior and then also use that model for designing behavior in the tiny habits method is built off of that model. And how did you arrive at that model? Breakthroughs like that don't come from doing true experiments. I mean, that's my method is true, scientific experiments with control groups and treatment groups and so on. That those types of methods don't give you the creative insights or the big leaps. I was if I had to pinpoint it, I was doing some work for eBay on their customer service, what they called said assistance and looking at different components and a lot of things into motivation and things into ability..