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"Let's talk about their arrival in Milwaukee because I gotta think Boston fans or the small number of fans had to be kind of just peeved right at the fact that literally almost storybook fashion right the minute they show up in Milwaukee not only are they competitive but they are just everything seems to go right in in in gangbusters fashion. Despite maybe some of the odds against it yeah I it's an again like I said he was really odd because it was the only only team that had that happened to him every other team that move settled back into some level of mediocrity. It's why the athletics are never successful in Kansas City <hes> you know it's it's why the orioles were not initially successful in Baltimore. You know you were just simply simply. You know another team that movie weren't really particularly good <hes> but the the braves where they had a great farm system and he had people forget this the minor leaguers the triple eight the last spot. You went for you got to the Boston braves. Organization was Milwaukee won the little world series in fifty one and fifty two so you have a very successful farm system putting some great players into the braves organization and like I said they're competitive. Every year you know fifty three they finished second in place fifty four and fifty five. They're competitive fifty sixty finish game out of first place fifty seven they win the pennant they win the world series <hes> fifty eight they win the panic or the world series they lose and seven games and fifty nine. They force supply us here. He's <hes> with the dodgers now again. You can argue that team collapsed and <hes> it probably did they should've won the pennant probably going away <hes> but the dodgers caught him at the end of the year they had a three-game series best three the braves drop the first two game so they ended up losing to the dodgers and that was the last time they were in that upper division chance to go to the world series and the success that the fans got used to was no longer there. The team while it never had a losing records one of the most bizarre stories of the Milwaukee Braves experience thirteen seasons never had a losing record but between nineteen sixty in nineteen sixty five every a year it seemed they would be competitive. They would be sniffing around being in contention for the pennant and something would happen down the stretch team collapse and so the success the excitement of the fans when the team I got here. They're able to sustain that for a longer period period of time than any other city <hes> that another team moved to and you do feel bad for the Boston fans I have a couple of stories in the book talking about you know some of the interactions between Boston and Milwaukee and the you know there was one sports right around Boston who kind of really gave a warning and he said to Milwaukee. Oh you better be careful. You better treat him. Well because what you did US somebody may do to you and certainly that would happen. When Atlanta would call you know in sixty three saying hey we can build a new stadium? We can give you the parking the revenue we give you control concessions inside stadium and everything else seems to fall into place while the city of Milwaukee certainly must have felt like they got what the they bargained for because I mean this nineteen fifty five right the the Major League Baseball All Star game comes into town in arguably one of the more exciting. Let's all that maybe even after that the two years later basically the toast of the town and frankly the world and in being sort of not only in the world series but but winning that championship I mean I can't think of an amazing amazing amount of momentum to put Milwaukee truly on the map with a capital in Oh yeah you know and like I said you know they. They had those the sharp uniforms you know the Tomahawk on there they had fans at travel from city to city. You had a natural rivalry immediately CHICAGO CHICAGO. <hes> you had a competitive team with the cardinals <hes> I in a good rivalry between you know Miller brewing and Milwaukee and you know anheuser-busch down in Saint Louis and there's a lot of things that really made a team successful on the front end and you know the problem is like anything it doesn't stay it doesn't last you know there's that narrow window of time where everything seems to go your way <hes> and for the braves you know they came here. They were good. They got better as they went. You know they get Henry Aaron. Coming in you know this kid to come into play second base <hes> before he transitioned the outfield. <hes> you know they had the get Lubar data I mean they've just they've got every move. It seem they made was the right move and then just as quickly it was just gone. It was just gone the success that they had had on the field was not as great and certainly the attendance they had again across all of baseball <hes> was down but it seemed markedly down in Milwaukee because it had been so I called the book artificially high on the Front end because again the team move yeah look at it this way if the team moves in fifty three hundred or not successful missile right say they finished fourth or fifth points. You still have the great attendance but the team is is up in calming fifty fifty four rather. Maybe the finishing third place right maybe the following year they finish back and forth you would have had acetylene arleen effect to what the real average tenants would be somewhere between probably seven hundred thousand and probably one point two million would be a good average for that team but they're drawn two million because the team was good so that means when you get the settling lean affect it looks so much dramatically worse than it did had in any other community and it was just simply the number settled down to where average was going to be if feels to me that that Milwaukee and by extension the state of Wisconsin an almost <hes> especially in the fifty five fifty six and then obviously in fifty seven getting to the world series embraced being used determine. I'm sure it was more general used as well. It's not just your term you know as these sort of perceive Bush leaguers rights. It's a relatively market right. It's almost like an emblem a- pride it's like hey you know we can play and boy not only can we just play. We just might even win the whole darn thing yeah you don't see t to be that way and have that civic pride when your team was really good <hes> <hes> you know and they knew it you know top to bottom line if they put out almost any given day and you know eventually charlie grim gets fired because he can't get team the world series gets replaced by Fred Haney and Fred Haney turns the team around fifty six. They come within that game any of course you know wins it. All and fifty seven takes back to the world series fifty eight <hes> but he's a manager that has that disastrous nineteen fifty-nine season and at that point things start to change everywhere else. <hes> you know that's the time that professional football is really starting to come on televised sport. <hes> and people are really starting to transition love for baseball to football and by the early nineteen sixties more Americans say they'll like football and baseball. Well think about this thing of any other area. They have professional football. was there any place bigger than Wisconsin the nineteen sixties you got lombardi. You got the Lombardi packers you got the glories. You've got everything else going on and so attention in the newspapers attention on on the fans ban began transition from baseball football and there's a very clear <hes> understanding of this <hes> and I talked about this also in the book <hes> there is an understanding that is easier a year to follow a team to generate crowds. If your team goes from six place to third rather than goes from I two third so when the braves start to decline in wins wins and the packers starts take off its natural Fanta Tens Fanta tenants fan interest newspaper interest is going to transition from what had been the big story to what is now becoming story and so you know it's very I did a lot of newspaper research and it is amazing to see the difference in newspaper coverage between fifty three and fifty five for the braves versus sixty three and sixty five for the braves versus the packers I mean in those early fifty years there's some coverage of the packers particularly when their season but not a lot by the time you get in the nineteen sixties even when the braves are playing. There's a ton of packers coverage and the new owners when they come in at the end of nineteen sixty you too. They're very aware of that as well that they are in essence in a second year spot compared to the Green Bay packers who of course also played some games Milwaukee County Stadium so tell me about the process then because it's a pretty good attitude so you mentioned newspaper reporting and coverage region. I think that's a really interesting insight right that I think only you one could get by digging into sort of the daily routine of coverage and the tonality of that and and you can imagine right I mean a lot of the first couple years is is probably wrapped up in booster Zimin wrapped up in the city and it's pride and all that kind of stuff and the team doing really well. It's it's pretty pretty easy to kind of but you're I mean you're describing. I guess both a a letdown from admittedly Italy very quick and lofty heights married with the arrival of a strengthening football franchise already a statewide following. How do you sort of discern that is it columns? Is it just the way that the teams are covered is it are the fans kind of leading that is civic pride generally just waning because maybe they've been spoiled I mean or is it just sort of general on we that you know a middling team after having I've been at the loftiest heights and another passing interest in in another team that doing relatively well I mean is it just all conspiring much like perhaps their success conspired in the very beginning yeah you know I think it's kind of a combination of all all those things I mean certainly when you look at the newspapers or the amount of columns dedicated to covering the packers goes up dramatically and flip side it goes down dramatically on the brace I mean even got to the point sixty four excuse me sixty three and sixty four <hes> local papers. I didn't even send a reporter to cover the world series so you know clearly the interest in baseball was very very down. It was one of the criticisms of teams leveled at Milwaukee <hes> at the media coverage. Was You know you bailed on us. You went covered Robert Football. You did all this other stuff.."