Ron Ron Hansen, Senate, Reporter discussed on This Morning with Gordon Deal

Automatic TRANSCRIPT

Begging for a car commercial. What it's come to where we're just like retired people are like skipping TV. They're just sitting it out for the next couple of weeks. They're tired of this messaging. It is. You know, no surprise messages are almost overwhelmingly negative in all the races. The Senate race in particular has been pretty ugly from the start and people here have seen it across the board for us. This is a little bit different. Just in the sense that we are in increasingly politically, competitive states. So this is something that yeah. We've seen politics get ugly for four, but it didn't, you know, carpet bomb us this way. Now, we are definitely seeing a lot more action on both sides speak with Ron Hansen. Congressional reporter at the hour's Zona Republic kit as e central dot com. They're part of the USA today network. He's got a piece about how Phoenix has just been overwhelmed with political ads this election year, you mentioned to kind of more broadly. This has been a significantly sharper increase over the last midterm election was at the measurement. Yeah. It's compared to the midterms even compared to twenty sixteen. We're seeing a lot more action than what we're accustomed to. And I think it's again, a reflection of the state's growing political value on board. Arizona used to be just a solidly red state. It might still be a red state, but it's a far lighter shoe these days Democrats he'll pretty optimistic about their chances in a number of house races. Again, the Senate race is really too close to call. And so we are just, you know, inundated with these ads overwhelmingly negative and in a lot of different races. And a lot of different corners of the state can the lower ballot candidates actually get airtime. They squeezed out at times by the the Senate and governor's race. You know, I think that they can they can get on. The fact is that they don't have as much financial horse power to do it. So at any price, they would've been relatively low octane campaigns. We have a Democrats running for example in each House Ways. They are challenging that's new for us, and these are some low budget affairs. We even have Republicans running in places where they don't normally. So they are at least contesting races. But again, these folks are pretty far away from having TV money at any great quantity anybody's saying that the saturation or perhaps consistent negatively can actually work against a candidate. Or is it TV is king and candidates are going with it. No look people universally negative advertising. But the fact is it does sort of help define your phone didn't so people still do it. It still leaves an impression with voters in the question is whether there's enough there to pull someone down close enough that whatever you might be offering looks more attractive in. That's just kind of the eternal model in politics. He's Ron Ron Hansen. Congressional reporter at the Arizona Republic. It's twenty minutes now in front of the hour on this morning..

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