Listen: Kevin Daisy, Eric Olson, Facebook discussed on Journey to $100 Million
"I got a sale that have been working on that is on on the fringes. And let me tell you a little bit about how it happened which I'm excited about how it happened and unhappy at the same time. So I went to this. This company that's a fairly good sized company. And they basically asked the for a website and that was their their ask. And it was a referral from someone on no. And they said we want you to bid on building a website for us. So what did I do? Well, I went and did a a full deep dive on everything they have gone on the website is one piece. Right. But we do digital marketing so SEO the website social media advertising. So I looked at everything in. So when I went in there to actually do the review it was me in about ten other people in a boardroom, and I had I was standing up front to present to them. And so I love the situations really to be honest with you. I do best in those situations where I'm up front in. I have all these people, and they say, oh, the the president's here and all this stuff to me. That's that's where I do my best. But anyway, so I went to this review which was like sixty slides that I put together. And it took an hour hour and a half to have this meeting, and I just tore them apart. I mean, they were doing nothing and their competitors are probably spending thirty to sixty thousand dollars a month online advertising and. Facebook advertising, you name it. So for them to really play with the big boys in their industry. They have to be looking at a big change here. So I tore everything apart. I taught about the website for a few minutes. But most of it was about all the advertising content SEO all the things that they had not really been focused on. And it what it did was it made me stand out, and it kind of blew them away. And they said, wow, this is really great. And we are predate the candor, and you being honest, and and whatever. So this is great. They're really excited, and they just there's no way that anyone else came in here and did anything close to what I just did. Now, backfired eventually though because what they did is they firstly throughout the other proposals. And they're like, you're the clear, you're you're the winter here, but. They didn't stop there. They decided that they needed to go find three to five others that could try to compete all my level and give them comparible 's. So then there racy pricing me out. So by me changing their thinking. In covering real issues and saying you need more than a website. They went in basically said, hey, can someone else do the same thing. And so it kind of put me back a little bit. And I wasn't very happy about it to be honest with you. But I still want to you know, work with this client. And so I said, you know, they can bring it on. And we'll still win this. Now, it's gotten to the point where they're coming up with the room strategies. They want me to price this price that price this price that and actually I just call them and said, you know, I'm not that interested to to continue. You know, we know we're doing I uncovered all the issues I laid everything out for you guys on how we're gonna fix these issues in grow your business, and you guys are pricing. Everything I do out and trying to get a better price and trying to come up with your own strategies, which I don't believe we're gonna work. So anyway, I'm just never had that happen before I kind of excited at first but put off at the same time. So. Don't feel be afraid to disrupt kinda thinking of your prospect. But also be prepared if it backfires on you. So sometimes maybe step back a little bit and say, well, they asked me for this one thing, and I just gave them twenty things it might be better to. Say well, let me get in the door with them and fix this. One thing they need solve their problem. And then I can start to uncover these other things for them. And and maybe I can get more business from them. Obviously it's easier to to sell someone that you've already sold to."