Jenny Jenny Kaplan, Wonder Media Network, Bloomberg discussed on Digiday Podcast

Digiday Podcast


Welcome to the digital pack Brian. This week we are joined by share. Atkins Jarrett is the CO founder and the Chief Marketing Officer. At Wonder Media Network not to be confused with wondering. Share welcome to the PODCAST. I'm happy to be here. Okay. So for those do not no wonder. Media Network. Is We used to call them podcasting companies, but now's audio I media company. and. It's dedicated to to elevate the voices not just women but underrepresented groups that fair. That is fair. Stated, are stated mission is to amplify underrepresented voices. So hopefully, we do that with our audio media. So let's Talk I want to get into what auto audio I media means but let's start with you know what was the gap in the market you your founder? Jenny Jenny Kaplan. She came from from from Bloomberg right and and you're from the sort of brand strategy side. So explain how you got together and what was what was the genesis of this as far as what was the gap that you saw in the market? Absolutely so Jenny and I are good friends from college. After school, she joined Bloomberg News as a reporter, and she was there for a couple of years total rising star in the news room. I had a weird circuitous path worked at lots of different media entities another myself. and. Jenny. Hosted a podcast Bloomberg when I was working for myself I was consuming a lot of content and fell in love with podcasts. and. Jenny's mom in two thousand eighteen decided to run for Congress North Carolina along with many other women who ran in unprecedented numbers. And Johnny felt like the story was being told really poorly that it could be told really well over podcast that Bloomberg might not be the right place to tell that story and when she looked around and she saw all the other. Women centered I'm using air quotes for people that are listening F-. Women's Center. On the PODCASTS I mean it's Meta already right podcast. The podcast so airports quotes that media. She sort of felt like you know there's obviously tradition of women's lifestyle brands that are focused on fashion and beauty, and then there's political organizations that top political stories. That are all mostly helmed by men and the story women running for office is often the fact that their record number of women running and look at this pink wave and not what is the source of the gender disparity or the gender inequities. And so she felt like there was a gap in podcasting that had started to be filled in traditional digital media but wasn't yet filled in podcasting to create smart content focused on women and other underrepresented voices, but was not tied to fashion bedier lifestyle. Yeah and one of the things that we had Nicola from. A A month ago. But one of the things that we were talking about was podcasting has a little bit of a white male home tint to it like if you go down the most popular podcast. Yes. There a type. And it's usually middle age. Wait wait guys middle-age. Wick I am not wholly against them but. They're clearly suffers from a lack of diversity of voices and first of all, why do you think that is I mean Nick had some interesting theories. But why do you think that podcast scene is? Pale male details, the Brits. There's so many reasons and many of them are structural right? Like who do we choose to listen to? And many of them are also just like podcasting. Now especially is just an offshoot of all the other media that exists. And so whoever's dominant another media is going to come over into podcasting. But also like podcasters love to say that there's such a low barrier to entry, right like you and I are just chatting of resume..

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