Beth Comstock, Seth Godin, Valleys Peaks discussed on Design Matters with Debbie Millman


We've looked at value justice for natural. It is time for us to identify the value that means the most to societies both positive and negative the value of hiring people who may not have been included the value that you are doing to create beauty and community. And the negative the destruction of what you were extracting from the environment that's got to be part of the impact investing sector, and frankly it should be part of the way that we do business. But, it starts with starting this new sector. Now, watching the chaos as everybody is trying to understand how they can enter it, and my hope is that we're on a trajectory toward a completely different conversation so that there's a real systematic re imagination of how we use these tools to solve our problems. One thing you've written about in moral revolution that I truly related to is the notion of marketing genius and friend to us both Seth Godin calls the dip or that moment when the thing you think you want to do is gotten so hard that you don't know if it will ever work or become enjoyable. How often have you experienced those moments and how do you overcome them especially with patient capital where there's gotta be peaks and Valleys Peaks and valleys. Don't even come close to how low and how high. Elliott. I disseminate that you have for risk is just astonishing in. So extraordinary. All goodness. Build when the going gets tough the tough get going there is a part of me that was born for crisis Truth Truth. It is where I just turned into steel like I. Don't think you understand we are not stopping. And now I feel like I. Felt so many times that I just feel it's another step on the road to success. Yeah and I do believe that committing to something bigger than yourself. Gives you a North Star that allows you to find more sustenance than wondering why am I doing this in the first place? That is never in doubt for me and that's a great strength. But The dips are often in this work and it's not just the big stuff. One of our companies just lost a beautiful young. Person in a terrible car accident. In a in places where talent. And these jobs are hard. it's human being it's a family it's a, it's a co-, it reverberates through the community. In this time of Covid, there have been a Lotta Depths Debbie, but there are also been a lot extraordinary, just astonishing acts of human courage and innovation. And so I think I focus on the positive the innovation and try to remind myself that we don't get to choose what the world does to us, but we do get to choose how to respond. One thing that I learned reading Beth Comstock S- book. Is that it is just not possible to have success without failure. So anybody that is doing their best to avoid failure is also doing their very best to avoid success. That is absolutely true and Beth her book. So extraordinary in the vulnerability that she brings to talk about that because. When you talk about that. If there such a hunger because many of the cultures which I operate, make it really hard to talk about. And I completely agree with you it's kind of rule number three if you roll out value rollout success. Right. Speaking of success I WanNa talk to you about delight because it is one of the companies that Acumen has supported from its launch and it's brought solar light and electricity to more than one hundred, million people across the globe. Can you talk a little bit about how you've made that happen there one of your longest term were nurse well, they made it happen but the thing is and this gives leadership and it's the way you also personally debbie. You realize that it does take a village all of this that their success has so many mothers and fathers and friends but this is a story of two guys out of business school that wanted. Eradicate kerosene from the world because one point five billion people have no access to electricity and are dependent on it. Here's where we think markets will solve problems or governments. One point, five, billion people one, hundred, thirty years after Thomas Edison invented the lightbulb. It's immoral. Forget about unproductive an unjust and dangerous, and so they had this light ABS thirty dollars. They had no idea how to sell it price it distributed finance it and nobody thought it would work and so it was truly patient capital and it's been an incredible journey. I remember saying to me will Jacqueline Hush priced this and I'd been business school. He'd been a business goal and in business school your top price it at the highest price, you can price it but our goal was get to as many people as you could get it too and so. finally, Salmon Ned came upon the Aha moment that people pay forty cents a day for kerosene. Could you find a way to make it forty cents a day and the answer was no at the beginning because people couldn't find financing at the rate of forty cents a day in. May. Two dollars a day that didn't have forty cents extra that they could actually save throughout the month for the seller. But when mobile banking came onto the scene in two thousand eleven for the first time in history, if you can just imagine like a shoebox size solar panel on your roof that gives you four lights and a cell phone charger and a radio that you could pay through your phone. To get this whole thing setup and literally go from darkness to being able to click a switch and have light and use it and eventually television and That's another minister changed the world. There's no go anymore where I don't see a delight and I've seen the power of patient capital impatient, people. A. Huge amount of social capital corporates designers idea dot org was fantastic and really. Finding ways to make beautiful products but also more and more affordable..

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