Empowering Medtech with Anatoly Geyfman
Welcome back to the outcomes rocket. Sal Marquez here and today I. Have the privilege of hosting on a totally gave man. He is the CEO and Co founder of Care Avoidance, a healthcare sales enablement solution for life sciences that is doing extraordinary work for drawing out value propositions. Companies Looking to express that clearly anatoly came to work in healthcare early in his career, starting off as the lead engineer on one of the first hip compliant benefits, communication products for enterprises, he continued to work with large healthcare data sets and HR soft before. Before becoming the chief architect at Ambra. Health a cloud based medical imaging company. It was there at Ambra that Anatoly saw the need for high quality data to inform sales execution which germinated. The idea for care voyage were thrilled to have him on the podcast today, and it's such a unique platform that they're using to reach customers and for sales teams to reach their customers in a clear way Donatelli. Thank you so much for joining me today. Thank Salty. Got Be. Yeah. Absolutely. So tons of great stuff being done by your company. And so before we dive into really the meat bones of what you guys do there, I love to first arc and find out more about you and one inspires your work in healthcare. I appreciate it, and so I started working in healthcare actually when I was still in high school. I just happened to luck out and find on an internship working on one of the first hickory maple insisting that for human resources management. So that really starting my love for working with large data sets and working with privileged data, like that I continue dot read some other gigs on signatory around Maple imaging on, and that's really where I started learning about. About, the difficulty that companies have selling in healthcare. So with my may imaging gig on I, I was the chief architect company called Ambra Health on big digital medic rummaging Bloomberg, and then I switched over to more of a developer evangelists than sales engineering role, and that's where I really started looking at how companies that produce the rate products go to market. And what inspires me a about healthier? Specifically, my little corner of healthcare is helping innovators, take their market big their products to market. I think there's a lot of great innovation that's happening right now. especially with digital innovation machine learning ai off care. But I think that the past to a successful product is still at I. It's still very hard to navigate. So that's what inspires me getting these products so. So, writer audience and getting patients right treatment at the right time, eventually through through the use of our product and obviously great innovation. Yeah. You know it's That's so great, and there's so many opportunities for companies and you know the people leading them, the teams that are representing the great work that you know I mean many of these companies we have on the podcast a totally you know the. Great Work and they have great products and services and the pathway to get there. The go to market strategy isn't always super clear, and then on top of that, it's not easy to sell inside of our healthcare system and it takes forever so. All of those things are true own. Yeah, and I think that there are a lot of products that end up failing because the products and successful and because the greater market strategy is maybe not very well informed their beats not very well executed, and so if I can do anything to help that and that was where I decided to spend, my time is opening entrepreneurs with way to go to market I. Think it's great and in our vertical or our economy or health care economy, it's so necessary. So tell us a little bit about what you guys are doing. Doing at care voyage to add value to the healthcare ecosystem of innovators. Yeah. -solutely. So you know I'll start with a problem I. think the really big problem right now, the REC- at least in our little corner of the healthcare economy is data symmetry It's you know everyone makes decisions or everyone strives to make decisions in a data driven way the acquisition of data to make those decisions, your go to market or even your your product strategy is still not democratized Jesus, sometimes available and very regularly available in. Thanks. It's not available at all on companies like care. Where we're trying to do. At least off the for. Right now, we're trying to do is we're trying to democratize access to this information whether it's you know information about who's doing, what types of services takes a physicians practicing the type of and your are devices best for or on that you're pharmaceutical product is best stations for it. I think a lot of like data's available, but traditionally, it's only been available to the wealthiest layers market and so our goal is to democratize access to that. So even startups that may not have the backing of the largest feet from on me, not how hundred million dollars in the bay and can't get access to it and really execute a great girl market.