Twitter War Fuels Rush on Popeyes Chicken Sandwich


This episode of business wars daily is brought to you by sent pro online from pitney bowes shipping and mailing from your desk is never been simpler than with sent pro online from pitney leabeau's. Try it free for thirty days and get a free ten pounds scale when you visit p._b._a. Dot com slash b w daily in <music> from wondering i'm david brown and this is business wars daily on this tuesday september third. I just can't help what myself a twitter war between popeye's and chick-fil-a is made some people just as bad as wet hands okay now. That's off my chest seriously. If you haven't heard about this twitter award. Let me get you caught up on august twelve popeye's debuted a new chicken sandwich called simply the sandwich. It was the fast food chains biggest launch of a new menu a new item in thirty years and as many observers have noted popeye's chicken sandwich seemed an awful lot like chick fil a.'s classic delicacy crunchy batter fried chicken pickles and spicy or bland mayonnaise squished you know brioche bun to some it was outright fast food plagiarism and two others. The popeye sandwich was just <hes> finger licking good on twitter one. This jato tweeted popeye's spicy chicken. Sandwich is the best thing i've ever had in my entire life. Clearly that couldn't stand not if you're chick-fil-a in a very mild case of poultry peak aac chick-fil-a reminded the twitter verse which fast food chain rightfully owns the chicken sandwiches storied legacy. The company posted a math problem bun plus. The chicken plus pickles equals all the love for the original. Get it you saw it here. First chick-fil-a wanted to remind everyone politely of course since since chick-fil-a must protect its reputation for stellar customer service it wouldn't do to be snarky well as twitter wars do this one blew up feeling thing henpecked twitter's had to respond and they did in huge flocks so popeye's which originated in louisiana and is now headquartered in florida fought back with just two carefully chosen southern words words which in other circumstances could inside a schoolyard brawl over a re tweet of chick-fil-a fillets math problem popeye's asked y'all good and with that as buzzfeed wrote the gauntlet was thrown twitter became a buzz as it is wont to do and for a few minutes there the heat was not about political fights but about who makes the best fried chicken sandwich naturally lesser chicken sandwich sellers wendy's shake shack rush to join the fight and every poultry player benefited gaining likes re tweets and followers but none more so ban popeye's which picked up twenty five thousand new followers in just a few days c._n._b._c. reported in the real world popeye's was loving this twitter war and the sales it spurred knowing that a bird in the hand is worth two in the bush. Some customers tried to sell their sandwiches for hundreds of dollars. The washington post reported popeye's ran out of chicken sandwiches in some locations and began warning that they could soon become as scarce as hen's teeth then had happened. They ran out store by store and they had to post handwritten signs on their windows. Telling anxious diners that there were no more of the sandwiches by august twenty six six just fourteen days after launch there was nary a popeye sandwich to be found from coast to coast and that of course spark yet more tweets by customers clucking clucking their disapproval to that popeye's tweeted it will soon bring back the sandwich permanently this time now this being twitter in two thousand nineteen the controversy he did spark a lot of serious discussion and a superbly written piece in vox about the health of factory farmed poultry the labor conditions on those farms and in fast food restaurants and the exhaustion of popeye's workers toiling sixty hours a week because of our love of batter fried birds and it spawned a lot of other political talk to along with discussion about the racial racial differences in the markets for chick-fil-a popeye's but we won't get any of that here instead for the final say or we should call it the final cluck perhaps we'll turn to food writer and soul food scholar adrienne miller who says i thought it was a very fun food fight and nothing deeper than that although like the thousands on twitter miller miller couldn't resist weighing in i've had both sandwiches. He says and i give a slight nod to popeye's from what i've read. This is business wars daily. Now we cannot resist which sandwiches your favorite tweet us business wars. We really want to know hey. Thanks so much for listening. I'm david brown back with tomorrow. This episode is brought to you by centro. Online from pitney bowes shipping and mailing from your desk has never been simpler than with sen pro online online from pitney bowes with wpro online is just click sand and save for as low as four dollars ninety nine cents. That's right four dollars. Ninety nine cents a month. Send envelopes flats packages right from your p._c. And you were back to business in no time. Try it for free for thirty days and get a free ten pounds scale but only when you visit p._b. Dot com slash v._w. Daily that's p._b. Dot com slash b w daily.

Coming up next