"Edition of the android central podcast. I Am Not Dana. Baiter who usually intros these things and and I also not in a normal podcast situation. Because I'm the only android central person here and because I am joined by lovely gentleman If you'll accept that compliment my have to my right because we liked to paint a picture about well. We don't think about the rest of this situation but we have not that I'm in a hotel room alive with the Mr Mobile Michael Fisher. That's a hey man thanks for having me in my mind my own who is GonNa say you know we were going to do it out on the balcony here but We are on Coronado Island in San Diego and there are lots of interesting aircraft flying overhead. So it didn't. I'm really workout. So we're in. We're in a very cool hotel instead with the on locker also dipped Thank you have you ever been on the android central podcasts. I don't believe I have. Yeah Fun wow inaugural first time. Last time it's cool. I was thinking the same thing weird so we are. We are here doing it. Doing it live because that's always fun rather than having deal skype delay and double and recording all that kind of stuff because We are are at the Media Tech Executive Summit Mediatek flew out About a thirty five press I think yes we can all get to know media attack back a little better. We're not conducted by MEDIATEK entire time. That'd be really long Fun podcast but I think it's worth I mean the whole point of US coming out here to learn about how media texts business because frankly like I learned a ton of stuff about how big media tech is and it's in everything I learned in one important thing and it's and it's that right so if you into that. Yeah it because the kind of people listening android central podcast are super nerds. Just like us and they like Sir Learn about chipsets and standards and Iot and five G. and all kinds of and also well see yet. That's where I fall off. Because when he started not in five G. he stuff like future infrastructure is not yet no. I'm not into that. I'm into rolling up into a room and seeing an array of consumer products some of which have reviewed some of which I own and being like. Oh I never knew that the silicon powering. This was a mediatek chips and for me. That was my favorite thing was finding the Lenovo smart clock on that shelf because I use my donald my little alarm clock every day so say stop and stocks nervously very mediatek people like really have only been exposed to that name if they're super nerds because they care about chipsets and things but even in that case there really we have only seen it and like low end phones like Oh that hundred dollar phone has immediately chip Media Tech Jim it. But that's like not even that's not a large urge portion of their business now and they like their businesses pretty split. It's like thirty ISH percent mobile thirty ish percent. Not Three data centers honors or something. Yes yeah I was GONNA pull up my notes because that that split is very interesting it is. It's it's it's not quite thirty ish on all of them. It's pretty allows the one third one third one went with mobile computing. IOT IOT chips from everything from like a full ASSOC- The all the way down to like individual WIFI chips and things and then like and then full associate solutions for smart home Set Top box Blue Rail layers while the other times you know say the TV nine just smart. TV's just TV these two. They have like I remember the exact number ten percent or something Howard seventy percent of all TV period period. That's yeah end of statement that blows to tell us that last night. I'm like I didn't realize. TV's needed SC. But of course courses they needed rain and of course most. TV's are concrete smart any TV you know it has to have some kind of chip in and the power seventy percent of them and they're in ninety percents of all available TV brands. So it's not just a couple of the big ones. They have Sony busy over the our two big ones but they're in Samson's L. Cheese stuff but here's the tr- The great tragedy is that I got all excited here in this last night at the cocktail thing when we were having this conversation and it was like oh I just bought. TV The literally. The first TV I ever bought. But because it's I've never bought before this man. I bought the Samsung the frame name and I love the thing. I adore it but I'm very honeymooning but it's immediate power it. Why because apparently for those high end TV's ABC's for Samsung the OEM's well other OEM's to like if they make silicon yeah they like to use them as a vehicle to promote their own silicon? Thank you look at all our imagery. Production cuts yeah but the thing. That was interesting today that I didn't realize uncle so long the same lines like Sony and all of their premium to your. TV's are all needed a really even the Hyatt. Yeah okay. Sony doesn't do thank you see if they make selling they use John Rather so right. That's crazy yeah so I thought it was like okay and this is the challenge is what you were talking about in this. Why Media Tech I imagine is doing more of these events the first event of its kind but I think it will do more of them because who knows media tech like? It's the same problem that welcome was was facing years ago. Nobody knows us. We're in everything nature dietrich really really hard and they eventually got there like qualcomm snapdragon name. It's gotta be yet. Yeah took them a lot of snapdragon at a lot. Out of like brand recommend qualcomm was never a part of that. They're fixing Iraq and so media goes head to head with qualcomm in you. uh-huh processors you know that you would think about power and a phone in in the lower The lower tier when you talk about like snapdragon two hundred four hundred six hundred and stuff like that they also of a couple of higher end chips but they also do the clock on thing where they make the Wifi chips and the Bluetooth solutions and everything one of these fully. He gets seeds. You might as well make them for every example care with your clients volumes. Put them in you. Just saw made them right up to and including the peleton exercise which house also interesting coming which is much too expensive everything that has taken pictures of it well. The demo later was doing her thing and I just like within forty five seconds. It was like giving away from this. The stupid scrolls you have to pay for a subscription. Just hated gym in my building. And I I I will probably use it so I think the bigger thing that blew. Everybody's mind was mediatek. Powering is it all echoes. It's or most all of them but a lot of most of the most of the let's say most raise the fact that they have this like far field voice technology and everything that's just media mediatek powered and the they have this. Of course like this is why they're doing this again. Nobody knows and Amazon is never. We're GONNA stamp mediatek on the bottom. You know on the bottom of the box. That will yeah. That was a funny moment today. Remember that yeah. TV then because somebody somebody suggested it who suggested it was near or one of the One of the people in the audience suggested like hey you should like try really hard to use technology on the OS. Basil the SPOUSAL. Just councils and yeah what did he say he goes. I remember it was it was something about putting the name of the boxes. And and then the CEO just goes yes. That's a great idea can return or no you know what it was. It was getting a subscription and for all of us every time of devices launch Lolita to of that There was that as well. And then you went you went. Can we do that your turn. The Guy Goes Yeah. We can do that right so. This is obviously useful for the media tech people to like they like they get insight from us because we talk to a consumer audience in a way that they don't right and they're like. Oh yeah that would be useful. But they realize that you know mediatek take realizes they're not going to get you know Intel inside type stickers on all the stuff that they put that was the other funny. This'll be the last thing I said. I know we gotta move Onto Lake Win the TV guys were leaving the states. They have Amazon Sony and Another team yes. Stage having another Amazon and they were done in their walking up stage and and the Communication Sky came up on stage of. Thanks for your time by the way win win can we start getting mediatek logos on your TV Marry offers no yes. They were not eating enough. They were having socialist. Yeah you're GonNa see I think you're gonNA see Media Tech doing a lot more of this type of thing and they they they have to. I mean they're obviously already massive as it is in again you. Don't you're not gonNA expect like Hugh Media Tech the name thrown around you know in general consumer spaces vases but they have to do something to try to make sure that they're not just like this. Totally random no name brand. That's just like in things. Yes yes gets white layover to carry out right there. I mean there's a huge business in that they've obviously grown their business businesses based off of Party. But if you WANNA go to that next level and you WANNA pull a qualcomm or an Intel or whatever and earn invidia have that brand name and had a means something. They obviously are thinking about that and they've got to do it. You know it's going to take a long time a lot of time on my start exactly I could've swore there were before before we move on us whether there was more like crazy. There's more crazy numbers that they had thrown out about. Oh about just the billions billions of devices. They ship when the they said they have two billion mediatek. TV's that are in the wild well because they've you know TV's. I have a long shelf life. And they've been selling chips for TVs for like over a decade. Yes and this. Just ask just bananas fourth largest Fabulous designed coming in the world. I Dunno just two billion dollars in are GONNA be investment this year. I don't know it's just kind of crazy for a company that we don't really think about so next time the next time you see one hundred and fifty dollar phone with the media tech process. You'RE GONNA really. Oh yeah they actually Melville it turns out all right. We're going to shift gears to not anything at all related. Google bought fitbit this week. Yes you may have heard. This is rumored for a while. Is it feels like it is here. Yeah yeah it was fairly. It was hard for a couple of weeks. If you're in the news cycle. It was rumored for a bit. And also I think a lot of people talked about this when they Google acquired that attack and stuff from fossil last.."