Cisco, Silicon Valley, Keith Coup discussed on Silicon Valley Insider with Keith Koo

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Special presentation of Silicon Valley insider now back to Silicon Valley Insider once again, your host Keith Coup. Insiders will come back to the show. Have a great show today with Jonathan Littman and Susanna Camp, the authors of the entrepreneurs faces how makers visionaries an outsider succeed John Susanna have a very rich history here in Silicon Valley being here during the dot com Aaron actually as innovators themselves and started mentors seeing the transition, and that's what the book is really about. How do you get started in entrepreneurship? What is your archetype? There's different types that you can be in. You could be a combination, And now we're gonna talk about what they see is coming out on the horizon. We've talked a lot about the pandemic. So thanks again. For being the show today. Thank you. Thank you. So what is it that you think is we're at? I mean, you talked about you talked about the awakening How you discover your country your spirit and talk about this shift, and as you move towards that, how do you find your place? So where does all that head? What do you think is happening next? Well, there's been some great data recently The economist had a huge article about how they're more sort of. High propensity companies, which include in a more creative businesses, more risky business of been started in the last few months than in the last 15 years. So you reference this earlier in the talk, you know, some people are sort of sitting on the fence is not sure what to do. It's clear that individuals and start ups and ordinary businesses Are so much more entrepreneurial now because they have to be And we think there's going to be an even bigger push. You know, in January? Yeah, You know, I would add to that that one of the key things if I could give a little advice is to learn how to tell your story. One of the things that I really like as a as a writer is to be able Tonto. Five people stories to sort of hold a microphone for them so they can get their message out there on Dat. Would not have happened in this book. If the people that we had spoken to and ultimately chose hadn't been such great storytellers, so they were all kind of evangelists in her own right. They made their stories interesting to us so that we could make them even more interesting to everyone else. Yeah, I add to that. You know, we talked about a journey there. Actually, depending on your success. There are seven stages, potentially for an entre purity. Get up near the end. You get to a test and maybe you scale to some Degree, and you actually have different stories at different times During this journey and the first story, you actually have to tell yourself to get off the couch and to awaken And then you know, the second stage is shifting where you actually are starting to do tangible things right? And then pretty soon you're going to create a team. And you have to convince people to join our team. You tell the story to the team. One of my favorite stories in the entire book is this brilliant physicist who is an accidental entrepreneur, and he had a great new AI method to learn languages and he was at Tech stars like the day before the final pitch. Before all the investors and in front of 50 people, he had a panic attack and collapsed on the state. So now now this guy is a genius right? He said it was a physicist and start concern. So he went to like speaker's corner in England, and he said, screamed. You know it is colleague to get it right and he came back the next day, and he nailed it. And he said to us if he hadn't done that. The company would have never happened. He had to convince his TV even more. In the public. Yeah, And I want to just summarize all this because it's been great to have both of you on the show today, and I think what's happened and I've had guests recently, like Steve Cat again. The first head of HR for length in and he had talked about the future work. They've had Alan Line one. The Head of engineering and slack talk about the future work with all slightly different take. But read it real real inflection point in how we work, Not just because of the pandemic. I think we're seeing Because of the pandemic. There's layoffs, but there's very seasoned people I happen to. I talked about it a few months back. I happen to be the creator of the Cisco alumni Facebook group. It's never existed before, and Cisco's one of my favorite former companies, and it's grown to 5000 people. I bring this up because they're a lot of people that have been Had a couple like Cisco 2025 28 years and it's not that they need the work necessarily for the financial game, But they want to work on their passion for their project. And you know if you've been at one company Like a Cisco For that long. You might not realize how fast innovation happens now and how fast a given idea because it used to be. We talked about how much technology we had created dot com Aaron There's a lot of money. But now if you're the right mentors, folks like yourselves Jonathan Susanna or what I do, Um, uh, the technology should be the inhibitor. It's the business model. The idea and the team and the coach is inventors. If you have all that also being sure to pick up the book the entrepreneur faces and I'm not just shilling. And I really think this book is very nice boy. I think the other book I would say is the art of the start by guy Kawasaki. If you're Buddy on trigger. Underst. Officials used definitely to get this book because it'll help you get unstuck and help you progress. And I think that's the reason why Jonathan, you and Susannah wrote this book. Well, we think it's a great time to be entrepreneurial. In many aspects you hit on a huge one..

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