Hotels Clean Up Their Acts to Win Guests' Confidence
If we needed another reminder of how hard the hotel industry has been hit by Covid nineteen on Tuesday, Hilton Worldwide Holdings announced that it would cut two thousand one hundred corporate jobs across the US, roughly sixty percent of hotel rooms are empty, according to research firm SDR and that doesn't include the thousands of hotels it of closed for good since the beginning of the pandemic. But summer vacation season is upon us, and Hilton is trying to convince customers. It's safe to check in again to do so. They're coming clean about their virus. Safety measures and launching a new campaign called the clean stay program to WANNA. Be Vacationers out of their homes. Hilton has assembled a virus fighting a team that includes the maker of Lysol and the Mayo. Clinic's infection prevention and control team. Team goal is to enhance existing disinfecting and safety measures and ultimately to bolster travelers confidence. The hotel is looked at virtually every area. It's operations and found ways to reduce infection risk loyalty program members can use an APP for contactless check in each room is secured with a clean stay seal after cleaning to show. It's been disinfected with the hotels. New rigorous standards frequently touched areas like lights. Lights which is door handles. TV, remotes get extra cleaning, attention and disinfecting wipes are provided for gas use common areas like lobbies restaurants, fitness centers have been rearranged for social distancing and restaurants ditched buffets in favor of safer options like covered dishes and grab and go items not to be left in the dust. Marriott is also calling in the COVID nineteen reinforcements. The Hilton competitor created the Marriott Global. Global Cleanliness Council, recruiting infection, prevention and food safety experts from ECOLAB adventist health care and purdue and Cornell University's virus fighting upgrades include hospital grade disinfectant increased surface, cleaning, limited contact and additional training Marriott has also rolling out enhanced technologies, including electrostatic sprayers, which can quickly disinfect fitness, centers, pool, areas, and other spaces, and the companies, testing ultraviolet light technology to sanitize keys and devices shared by associates. But is an extreme safety makeover enough to coax customers out of their homes. It might be the pandemic has created pent up, demand for travel also called revenge spending a June survey by destination analysts family at one in five people are already traveling with no hesitation and seven ten have plans to do so by the end of the year. As these brands try to do each other's squeaky clean practices. Third Party experts are getting in the game to the global bio. Risk Advisory Council a division of the Cleaning Trade Association Issa. Now offers the Gbi A. C. Star certification, hotels, restaurants, and other venues can earn the distinction by having the proper chemicals, equipment and procedures in place to remove harmful pathogens. The program began accepting applications may seventh Marriott and Hilton. Competitor Hyatt is the first hotel brand to commit to getting. All of its property certified the Chicago Tribune reports. Of course such change requires big investments in products, technology and training at a time when revenue is down, but new virus hotspots are emerging, and a vaccine or cure is still on the relatively distant horizon, so hotel brands are doubling down on better hygiene to get nervous trawlers back on the road. Booking those empty hotel rooms.