Chris Ruby, CEO, The New York Times discussed on America Trends


So, Chris, we have a couple more minutes. Just what is some of your best advice. When it comes to you talk about CEOs They might be. They've been still themselves in just a specific direction, and they're experts in some capacity, but social media. Sort of new to everybody. We're getting used to it. But what if some of your best like social media 101 advice for all of us? Sure. So I think my first tip is that if you are CEO, and you've decided that you do really want to put your opinions out there, you may want to sort of create targeted audiences were not everyone can see what it is that you want to stay so that you're limiting that risk and liability every time you're putting that opinion out there, so that would definitely be a first step. And I think you probably also really want to think about you know what are the ramifications of this semi? Okay with this tweet or this post being used on the cover of The New York Times? One thing that I have noticed that I think most executives don't realise is many reporters now are pulling tweets into their store Grace, and so they don't necessarily need to get approval for those because when you're tweeting it, it is public, so they're just pulling that directly into their reporting. And so I don't think most CEOs really aware that that is even happening. I can't tell you how many times personally, you know my tweets have ended up in stories, and I think that's interesting. No one ever reached out to me about that. And you know they're just embedding this tweet in there. And so I think you should know that that is a risk. Every time you put something on Twitter. That's such a great point of Chris Ruby because Things move so fast journalists trying to reproduce story so fast and cover them that when you put out a tweet, it's basically you are speaking of putting out a statement. Okay, Ruby Media group dot com is where you can find more from Chris. Hey, Chris. We so appreciate your insight. And I notably helpful for so many. Thank you for being on America trends. Thank you for having me..

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