What We've Learned by Sending out 41.1 Million Marketing Emails | Ep #1400
Up your marketing knowledge with your instructors, Neil Patel and Eric Su. Hey Margie school listeners I have an interesting stat for you. Did you know that Walmart improved their conversion rate by two percent for every second that the improve their low time in other words, website speed helps with conversions in addition to that google uses it to determine where your site ranks in their index. The faster website loads, the higher. You'll rink for that reason I want to talk to. To you today about a company called Dream House Dream Hose powers, the web with fast websites and superior customer service brought to you by team of Web, experts or super committed to your success online. We've worked with them to a special offer. Just remarking school listeners, all you have to do is go to dream host dot com slash marking school to learn more and get your website online today. Welcome to another episode of Marketing School I'm Eric Su and I'm Neil Patel and today. We're GONNA talk about what we've learned by sending out forty one point one million marketing emails. That's a lot of emails I. Know Mostly by you. Yes, but you sent out a lot as well I. Send out some not forty one point one million. Though let's I don't even really really know my numbers. The forty one point one. I got from my convert kit. In Oh Yeah because before, that was on March riposte. Before that I was on. I think a Weber. You keep before to a house on. Keep as well I. Still Am on Key for part of my list. In combination of everything I've probably spent over one hundred million emails. Yeah, so let's talk about. The key lessons from use any over one hundred billion. Let's talk about all the things deliverability spam all that the biggest thing is scrub your list. Everyone's like why you get so much traffic. How many emails do you get like if you had to guess? How many emails do you think I collect today ten thousand? Yes, spot on its lesson than that. Monday was eight, thousand, five, hundred sixty. Tuesday was nine, thousand, nine, hundred, Ninety, seven than nine, four, three, four than eight, six, six nine, and that's just. Just, English, so I collect even more when you look international, but my English list is whereas, and it's been going up recently hasn't been this high, but like earlier on in the month was averaging room for thousand a day so more so doubled it, but when I look at my total English lists, it's around five, hundred, sixty, three, thousand, one, hundred, seventy, seven with my current growth rate, probably around like six fifty by the end of this month, but the biggest thing, the reason why emails don't grow, too. Too fast is I scrubbed my emails really heavily by send you four emails, and you don't open up one I. Stop sending you emails altogether, and that's was helped. Keep my deliverability. Great Might Opens Great Mike Clicks. Rate you all my emails or keep sending them. If not. If you don't open them, understand, remove you because if you keep sending people emails that don't open g mail, they disappear emails in the spam box. What are some numbers? You can share on your open rates your deliverability right now, sure. Sure so I recently sent out an email to five, hundred, forty, seven, thousand, six, hundred thirty nine people, it had a twenty eight point, seven percent, open rate and keep after a few more days. It'll hit thirty percent. That's my average. My click rate was really low on this email. Five point six percents. I only got thirty, thousand, seven, hundred and two clicks again after a few days it'll go up so maybe I'll end around thirty, two thousand, thirty three thousand clicks on a good email like if. If I, really nail it. I can end up getting anywhere from thirty to thirty six percent open rate. It gets really hard thirties more so my average, but click ray. I can end up getting all the way up to like ten percent clicks so I had one post that was called the email that I sent was eight things removed from your website at thirty four point, three percent, open rate, and a ten point three percent click ray at less subscribers out of the time, but I had forty seven. Seven thousand, one hundred sixty eight clicks that was amazing for me and so when you're talking about scrubbing. How does that process look for people like what is the flow like? If what if then right? If they don't open it up the Ford last emails I sent remove him got. There is no opportunity or a attempt from you to re engage them. You should, but I collect so emails each day I don't really care exactly so I think once you get the volume that Neil has. We're talking five. Five Hundred K. plus you don't need to worry as much, but I think if you're a smaller probably should think about okay if they don't open in a four day period or for emails than you might send an email, saying hey, do you still want to be on this list? If they click this the they stay less. If not that you know, they get removed from us and you can be a little more sophisticated there, but that's one way of doing it, Neil. Do you have anything else to? To add that's the main thing i. end up using like I can tell you. There's fifty things on email, but the biggest one is scrubbing and most people don't do that. Go all right so that. Is it today everyone go to marketing school in the slash life. That's L I v E. Check out the application for growth accelerator virtual events. That's not to say. We're not doing to live events. We still are when the timing is right, but check it out virtual all right, so you guys tomorrow. We. 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