Bret Kinsella - The State of Voice Tech

Future Ear Radio


I think the first time i saw you speak you talked about. You know phase. One and i believe you said phase one of voice. Assistance is more or less around proliferation which I think you can attest. Is ben something that's been ongoing thing. You know through all of the different devices and then in incorrectly from wrong about phase one then phase two was habituation specialization Which i believe you said that. Mike two thousand and nineteen so. I'm curious like do you consider where we're at with voice technology today to sort of be in this in the same phase or are we entering into a new phase in what categorizes that new phase. Okay that's interesting. I've been thinking about this a little bit. Because i think it was actually the beginning of always insider that i talked about entering phase two. Now i've had a couple of different discussions about this Also at conferences as well and so if probably characterize it slightly different ways depending on the context But i but as we're talking. Now let me tell you how i think about it. Right i think about the first phase was really the introduction it was essentially a narrowcasting type of concept was voice assistant within a context and the context was defined by the device it was available on and the things that people were doing on those devices and so we had the we have the narrow context of syria and smartphone. We had the narrow context of alexa on a smart speaker. And then where those things went. And when i first started talking about phase two. Which i still think is is right. It was really about expanding the distribution across surfaces. So this idea that voice assistant would have universal access and distribution is that term because we have a lot of technologies come along and it seemed very promising but then they don't get distribution and not enough people either have access to it or seek it out or then use it when they do have access to and so they die the by and and that's really one of the things. I was most interested in very early on. Would there be enough entry points for people to use voice assistance so that they could actually bring them in and so that second phase it. I was really talking about two years ago saying. Hey we're seeing the rise of smarts spl as we're seeing other types of smart home devices we're gonna see expansion in the car. We're going to see more us on the phone and other places right And i think that's largely ben correct. That's happened now. What i think about this idea. Habituation and the deeper adoption. That's really where we are. We're sort of i would say we're in phase one or phase point five of that and what it's largely been as habits that people had in other areas of their life And they're transferred it to avoi- system so the number one example is music neck talks about that nikon Y ford talks about that a lot and he. He really ties a lot of the things that are going on to music. And it's a useful rubric. I don't like buy into that one hundred percent but it's it's there's absolutely a significant significant correlation there with music because we see that smart speakers But i think more broadly what we're going to see is the just the benefit of this throughout all media

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