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Automatic TRANSCRIPT

It's then a few days since my last episode and I'm really glad to be back here. This is a topic this really near and dear to my heart because I remember what it's like to. CBS starting podcast. or It's been six years now. It's been a while but I remember what that was like and I remember that there were a lot of decisions to make. There were a lot of of things to consider and even though when I started. I had somebody kind of guiding my path. If you will one of those decisions that I kind of struggled with was media hosting how much I was willing to pay for podcast hosting because like many other starting podcasters. I was on a budget. I had a limited amount of money to spend and so I was making decisions based on what I perceived to be value for money. So how much upload could I get for how much I was willing to spend. Because most of the media a host at that time you paid for a certain amount per month of upload or you paid for bandwith repaid for something and so it was kind of doing that math and it was a hard decision. So I'm going to share my thoughts with you today with the your starting podcast or or an experienced. podcast I'm hoping that there's GonNa be something here for you today for the starting podcast. I'm hoping that this will bring a a little bit of clarity to the decision making process and for those of us that have been around for a while. Maybe some of the way that I think about this will help you as you try to communicate these kinds of do things to other people now. I don't for a minute. Suppose that I have all of the answers so if you have any additional commentary. I'd love to hear that you can have that in the comments on this episode. I'd love to hear from you as I told you in the intro. I do believe that you should pay for your podcast hosting for your media hosting yes. I remembered what's like I remember for sitting down with a limited amount of money thinking. Okay should I go with lips and her blueberry each one gives me this much and ended up making a call based on one one recommendation and to how much I could get from my money. How much upload? I could get my money but I think that I was thinking about it a little bit incorrectly because I was kind kind of viewing it as a commodity kind of the idea that well all media Oeser essentially the same so just pick the one that you like and on one level. That's that's okay it. It is a bit of a commodity I would also say and I would even argue that your media hosting and your RSS feed are the two most important technological aspects of your show that you can own yes the software that you use to produce matters your websites matter your skills. This is a host and as a producer matter the the podcast apps that people listened through those matter. Although you don't actually own those but none of that stuff matters others if you don't have a way to get your show to your audience and that's what the media hosting in the RSS feed are in my mind at work in supply chain for. Oh my day job. I worked for a large pet food company. And so I I tend to think of things like that. So I'm going to kind of share my thoughts based on how a supply chain works. So if you think about the process of producing your show I would think of that. Lake manufacturing you take all the raw materials you take all of the different ingredients who mix them together. You apply some kind if technology in some kind of process and you create your product your show. You've got that shiny new show that you want to get out there and you have an audience. You have consumers consumers or customers or people out there who are looking for the kind of thing that you do and so they go to the various places that they can get this. This might be similar to a retailer. Maybe Amazon John or maybe Walmart or Kmart or some of Kmart. Yeah some other store out there. So that's what they're going to get the show. It's GONNA show up sort of on the shelves if you will for them in in their favorite podcast APP but you still have to get the show that you've made from manufacturing the place that you made it to where the listeners. We're GONNA get it to her that retailer if you will is going to be and the way that you do that would be your distribution network. You're part of that distribution network and in this model your media hosting the place where you actually host the files would be like warehousing. That's where you make sure that your files are available so when somebody makes that call and they say I wanNA WANNA listen to this show. It's available for them and then the other thing would be the RSS feed which is like the distribution network. So the way that you get things out there it's like is your transportation so if you have a show that you've made and the files aren't available somewhere for some reason whether it's because the media hosts that you chose has gone out of business or they've had some kind of interruption or something people can't get that similarly the RSS feed the thing that makes it available in their favorite podcast APP up even if the files are there. If there's something wrong with that feed then they're also not going to get your show so in my mind in terms of technology the place you keep your files els and the way that you get it to people's favorite podcast apps are the most important things that you can have. People can change APPs they do it all the time. In fact I did it. I used to use an APP called downcast now I like overcast. I'm trying out Castro in new APPS A lot of the time because I like to check out the new stuff and Kinda stay up on that people can switch that all all the time and they can take your show with them. You can change the way that you make your show but unless you can't produce your show at all you have the ability to make it available global but if something goes wrong with the way that you're holding the files that are done and the way to get it out to people. Your listeners are sunk. They're not going to get it now. Maybe it sounds like turning into a tired old guy. I don't know maybe I am but the thing is in my mind this really matters. I think it's incredibly credibly important. Especially if you view your show as something that's valuable as an asset as something that matters to the people that are listening or that's something that matters to you. If it matters to you I think of it as an asset and I think that the way that you treat it and the way that you make it available for people really matters I really do think that. And so in most instances instances. I think that it's critically important. You've that you pay for your media hosting and for your RSS Feed. However I do think there are some instances when free makes sense so share those with you because ultimately I'm not GonNa make that decision for you? You're the person that has to choose because it's your show so when does free make sense. I think free makes sense. When you're just kicking the tires you just want to give it a whirl you wanna give it a try? I think that free makes sense. When you're making a show that you intend to be disposable a show that you don't intend to have a long run that you don't want to maintain and archive that you don't want to leave it out there? You want it to be a short run show and then you want it to go away. I think in that instance. It probably makes sense. Or if you're just testing something out you're trying it out and you think that maybe it'll turn into something but you don't have a lot of probability in that instance maybe free make sense but if your show matters to you and if your show matters to your audience in your audience matters to you I would suggest that you go with a reputable host with a track record and a service agreement that you're paying for so that you can help. Keep them in business. That's my opinion. That's what I think that you should do. I think that there are instances where free make sense but if your show matters to you and you want it to turn into something. I recommend that you go ahead and find a media hosts that you're paying for that you I believe will do the very best for you and keep your show available without interruption.