"Flow can can be the difference between making it or not and it can look like a successful business is on paper but if the cash autism supported then You know the than the business can really struggle. And so certainly one of the things that I've spent a lot of time thinking about and talking talking to small business owners about is how to how to optimize cash flow in a way that it doesn't become this this End of month You know sort of migraine event and certainly there are some best practices that we've that we've seen share some of those Now as a way of thinking about it The the general concept is. How can I pull forward word In a Lotta ways the money that I'm collecting certainly you can always push out expenses and say hey you know may not gonNa buy this particular uh item you know for three months for now instead of now but but anyway that's pretty straightforward people. I think understand that one. The the concept of pulling it forward sometimes requires thinking a little bit differently In one of the things that that we we we preach her talk about a lot is one is Starting to get paid online time the reason for that is it. Can it can be almost simultaneous At least within a couple of days as opposed to you know And if not the same day and when I get paid online it's just the ability to allow someone to pay you digitally as opposed to putting a check in the mail or Going through some some other process any lots of folks still get paid in cash as well and you know it had that has its benefits but really in terms of cash flow When we say get paid online as alongside the pay with a credit card or bank transfer in and do that run away and and so we see that you can allow enabling that can allow you get paid at least at least two faster roster? So that's that's one simple thing Another thing is sometimes to charge up front deposit. This is a concept depending on the type of work you do but getting some money up front onto a deposits Necessarily structure than than the other way to think about it. It's just milestone based billing so a lot of people I speak to are in the habit of doing the work. And then you get paid for the work in and in theory. That's you know it's a great way to approach your business. You WanNa do a good job. You want to make sure the client's happy and then they then they pay you for however When it comes to cash flow that can be especially if you have to pay money out in order to complete a project so one way to think about that differently is breaking up into two or three milestones all stones And it can be a three month project and maybe you charge at the end of each month. Or maybe if it's a project that has different phases to you can charge urge You know half anyway like a like three different phases or just halfway or something like that. And that's just one one more way of pulling pulling the funds forward And then one last one. I'll mention just out of the initial topic. Here is a thinking about recurring payments. You know it's it's no surprise. Is that a lot of things that I pay for you. Pay for is based on a recurring model. If you know think everybody. Today has Amazon. Prime awesome membership or at least anyone that is to talk to or they subscribe to Netflix or something like that. Those are recurring models when you think about the Nets Lexus. You're paying a certain amount every month or in the case of prime I'm you know you're paying a certain amount. Every year for that membership in really that just creates a ton of stability for those companies to know that they're getting paid and that creates the cash flow and so so in some ways you could think about shifting the the work that you are the project of the value that you offer think about shifting it to a recurring model and so rather than Oh you know you're getting paid so periodically which I tend to call lumpy. You know a lot of people have lumpy incumbent. That's not a bad thing. But it just means that you know you have those peaks and valleys alleys. And so if you can just switch the the concept around to to Turn it into a monthly or quarterly type of payment. That's just another way to Just just simulate effectively in some ways. What what all this boils down to? Is that the the the world so to speak or at least our Our economy today or at least the way that people start start thinking about it is. It's comparing it to traditional job in which you get paid from your employer every two weeks or a month or what have you and that that creates the stability so Moving people to this recurring model is just a way to simulate what it's like when you're when you when you when you when your employees when you haven't W. Two And just kind of replicating a little bit about in in your own business so that you just have more consistency and things that you can rely on I would think that would potentially make it. It's easier for some customers to Be Able to pay as well. So maybe you weren't waiting for payment beyond a due date. Yeah you know what. In a lot of ways there can be A benefit there which is the customers to say. Listen rather than one bulk folk payment. How about we start laying this out? It'll be easier for you to pay and and it's better for me too so I I think it can absolutely be a win win. It's a a little bit of how you present it sometimes. Customers have this idea of. I'M NOT GONNA pay until you know until the pay upon delivery kind of concept but I think You know as long as you can show some value throughout the process. Then everyone to be comfortable that it's moving in the right direction and it's not as though it's not as though you you sign a deal and then they're not going to hear from you you know they're not going to hear from you until six months later or something like that I think if you're if it's a if it's an engagement so to speak then there should be value along the way and that's the idea may be reading some milestones to and then you can assign a part of the payout per milestone. Yeah that one. I really like a lot because then and one of the things I like about. It is especially for people who deliver service or you know like our CR- creative field you don't end up at the end with the client potentially saying okay but this isn't what I asked for and then you're totally out with those milestones. You can be getting confirmation throughout the process that you're going in the right direction. Yeah one hundred percent agreed. I mean certainly you know. Nobody loves surprises right. So if you get to the end of a project and in anyone's surprise that's usually a bad sign in some cases. I mean if you're if you're under promising over delivering it can be a very pleasant surprise suggest. All all promises are also causes are bad but but yeah to your idea particularly Speak with a lot of what we call creative professional's running A creative agency or some type of digital consulting firm and a lot of those projects do involve a lot of back and forth and a lot of consultation throughout that's a great way to To to be present to make sure you're getting the feedback and people are paying along with a prescheduled a prescheduled payment schedule than Anyway anyway you're you're bringing the cash forward and they're they're seeing the value along the way. Yeah definite way okay. Now I know you've also seen a lot of small. All businesses successfully manage their expenses to stay profitable which I think unfortunately a lot of small businesses struggle with on curious about the decisions. Those business owners are making so that they're consistently in the black one of the things we've done is we are fortunate enough to to to to have some funds to do to do research And so one of the research studies we did with around two thousand Small Business Owners. It is survey them on the practices that they that they pursue in terms of financial management and then also understand from the survey how well their businesses performing and what we found was something that you love being database for one but What we found was that Only one out of four business owners were were performing all seven of a particular set of activities and before that were doing all seven were performing Upwards of thirty forty percent better than their peers and so just statistically if you look at the data you can say it's either causation correlation. If you put that aside for me say hey if I can adopt all seventy things that puts me in the top twenty five percent of of all small business owners out there so to me. That's a pretty powerful way to look at the data and if I just walked through those those seven I think that's the idea of how to how to make yourself successful. What I found is that Nine of them ended up themselves. Something that that the ones doing If I rephrased that differently each one of these at least half the people out there are doing them so on their own. Each one is not as not so Far Away from anyone. It just happens to be are you doing. Are you doing okay so so anyhow. The first one is Having a way to regularly review your finances and this is the idea that Do you understand how you the performance of Your Business. Works out a lot of businesses as I mentioned before can be lumpy. Some of the some of the time that's due to the number of clients. You have some times. Its Do. The season -ality But when you regularly review your finances you feel for that you know if you're in the down part of the year or this should be the high part of the year or if it's really just a product to clients than you can understand how many collins you have and that's why you know your business may be up or down but when you regularly review your finances you understand how your business works because it's not a straight line the same way. PAYCHECK tends to be so Anyhow that was number one in by the way some people you know. Avoid that. Because they didn't get into doing that because they wanted to review their finances right and maybe maybe they don't have a tool. That makes it easy to do it. You know I mean if you're just reviewing your bank account that could be a really hard way to review your business because that's the summary of cash cash out you know if he reviewed view at every two weeks. You know what your balances that often is not the best indicator so you often need a way to to bring that information out and so it's things like I was mentioning you know how many Reviewing its how many clients do I have or when you're reviewing how many outstanding invoices or payments in waiting on Or is it you know. My expenses has gone up so he went away. You want tool and there's lots of tools available out there that can help with that but you want to weigh that you can You can easily and quickly review review your finances.."