Why Hiring Canadians With Disabilities Is a Competitive Advantage

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Jordan heath rawlings. This is the big story. Katie lafferty as a producer on employable maecenas season. Four of which launches today wednesday. June ninth at eight pm eastern on tv. Hey katie hi there. Thanks for joining us. Why don't you start on. Because i am kind of ashamed to admit. I didn't know the show existed until i learned about season four and and i've watched a couple episodes now and it's really insightful. And i just i guess. I'm glad that it's a hit now. But i want to know where the idea came from at the beginning and what you guys were trying to achieve absolutely so. I think it was fine years ago that we started in development on this series. And it's actually a bbc format series that we brought over to canada with a m. I and so you know. I think the main focus of the series Were were following people with disabilities and neurological conditions. Who are trying to enter the workforce all of our job seekers have unique talent and abilities but have had a really hard time getting their foot in the door and so the real purpose of this series is to educate employers in the general public on. What is a very untapped job market of of people who could bring so much to the workforce can you give me some examples of how Underappreciated and underemployed employed people who are neuro divergent or people with disabilities are absolutely. I mean i think. I noticed it the most when i started casting for this show. It was one of those situations where i thought okay. Let's let's see if we can pass this show. who knows. It's a really really interesting and important concept but are we going to be able to find job seekers who really fit the description

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