Twenty Four Hours, Twenty Four Hour, One Degree discussed on TechStuff



A wider distribution then came cable and the invention of twenty four hour cable news and now we had a whole new problem suddenly we had to find a way to fill up twenty four hours of news time every single day when your newspapers radio programs television programs they would curate the most important news stories because you know you had a limited amount of space and order time but with twenty four hours suddenly time was not as big of a problem in fact it was the opposite problem how do you fill it all up then we get to the internet which the twenty four hour cable news channels also always on and much of the business that is on the Internet relies on doing few things and they're all related and this is not gonna come as news to any of you but I wanna lay it out so business on the Internet if that's in fact where you are are really dependent upon generating revenue as the Internet itself you want to attract as many sets of eyeballs as possible get as many people to visit your website as you possibly can you want to keep those eyeballs on the company's web pages as much as possible so you don't want people bouncing off and leaving and as a consequence you also want to serve up has many ads to those eyeballs as possible because that's generally how most web based businesses are generating their revenue You know obviously I've got other businesses like retail that use the web as a portal to shop the inventory of the retail store but for anything that's specifically dependent upon the web itself revenue that's generally held this works unless you're doing a subscription model and all of these things I just mentioned contribute it's too ad revenue so yeah I know again I'm starting with the obvious and that if you didn't know this already probably had noticed it at the very least but this is why you find so many webpages that take kind of irritating approaches like though create a gallery or slide show approach which forces you to click on the next button in to generate another page view so rather than just lay it all out in one page where you can just scroll through and read everything they're clicking over and over again well those clicks count as pages news which helped the company that makes the webpage market it to advertisers or the websites that are designed for me double that just have super long articles that scroll and Scroll and Scroll you might get a picture a line of text in an ad and then you'll get another picture a line of text and another ad and then you finally get around to finding the point where the article actually tells you the headline was claiming at the top and that's not even really touching on the whole concept of Click Bait in which a title and thumbnail image are carefully curated to get as many he clicks as possible sometimes with no regard as to whether or not the final webpage actually reflects whatever the original promise was of the title and the thumbnail and one of the consequences of all this data around us coupled with the various methods companies are using to get our attention means we don't tend spend a Lotta time actually you know attending to anything we can't instead our attention drifts over data point after data point meanwhile we've got a limitation on how much we trust information sources so skillful manipulators take all of this into account when designing approach to manipulate the public the executive summary of the report lays out the scale of the problem right away and according to the researchers there were uncovered instances of governments or political parties using social media manipulation in twenty eight countries in two thousand seventeen a year later the number of countries had grown to forty eight and this year twenty nineteen the number of countries in which at least one political party if not the government itself is using social media for manipulation purposes is at seventy countries the researchers also point out this doesn't necessarily mean the number of countries with governmental agents he's using misinformation online is doubling year-over-year part of the increase maybe do not to more countries doing this but rather are growing awareness and ability to detect social manipulation so it's not just that more people are using these techniques though that seems like it's a pretty safe bet yet but also that we're getting better at detecting them so in places where it may once have been overlooked we now know about it so and again it's just that our our tool set has gotten better so that's also contributing to this growing number and listing all the countries of those seventy would be pretty tedious but pretty much every when you would expect to be there is there that includes the United States and the United Kingdom it also includes Russia and China other countries on the list include India Greece the Czech Republic Nigeria North Korea Pakistan Brazil Cambodia Saudi Arabia South Africa vein and many many more so the researchers were casting a broad net around the globe in this study much of that focus has been on how admits use social platforms to manipulate things within their own borders so in other words domestic concerns but the researchers also found some reports about foreign influence operations or attempts to manipulate people who are living in other countries entirely now this focus was more zero than the overall domestic focus because it's a challenge to get a handle on how frequently this foreign influence operations stuff is happening because platforms like twitter and facebook have either limited the investigations into such things or the reporting of any findings they've had has been pretty limited for example those platforms have at least in their reporting limited all their actions against campaigns that originated in just seven countries though seven being China India Iran Pakistan Russia Saudi Arabia and Venezuela and to be clear we're talking about just the stuff the researchers were able to find I think it's safe to say they're probably instances of this that have yet to be uncovered and some countries they didn't have time to look into thoroughly there are one hundred ninety five countries in the world or one hundred ninety three if you only go with countries recognized by the United Nations so this is a really big deal seventy out of one hundred ninety five that's a significant now this episode I'm going to go through the report with you guys to talk about what they found and what it all means and maybe think about what we might do to protect ourselves and those around us from being manipulate needed a bad news there's not a whole lot we can do on an individual basis but we'll get there now part of what makes this all chat Alan Jing is that the internet is an exactly the same all across the world as you guys know I live in the United States then despite a few attempts to shut down access servers that were hosting pirated media because corporations have enormous sway in the United States Internet access in the states is largely unfettered so essentially if it's out there you can access it in the United States this is an over generalization but you get the media there are other countries that restrict to one degree or another that sort of access in China for example there is the famous great firewall of China the term describes not just the technology used but the political policies in China the restrict citizens access to the Internet state-approved sites and services are fine they can access those the Chinese government subjects other stuff too heavy censorship or just blocks outright controlling information is one way to maintain control over population and China is one of the most obvious examples of that happening today another one would we North Korea one of the big developments in two thousand nineteen saw China get more involved in foreign influence operations previously nearly all the China's propaganda efforts were confined to China itself and its strict control over Internet access to its citizens but in two thousand nineteen with the rise of public demonstrate nations and protests in Hong Kong the country began to initiate misinformation campaigns on social media to attempt to undermine public support for Hong Kong casting the protesters as lawless violent the researchers state that there's no reason to assume China will stop using social media in an effort to shaped public understanding of things that are of importance to the country so we'll probably see that country continue its foreign influence operations now a lot of countries fall between these extremes I've just laid out and you could also argue that neither the US nor China are truly on the very opposite ends of the spectrum but that's the way they're often portrayed now for the purposes of the report the researchers decided to focus only on cases in which there was a clear mandate from Vermont or political party to initiate the manipulation this is important to distinguish because there may be many cases in which hackers activists companies subcultures or other groups of people could act on their own without the explicit permission or mandate of a government or political party in cases like those the ideologies and the goals of the group and the government just happened to align but there's no explicit direction from the state to commit any acts so you may remember that in the wake of the massive two thousand fourteen cyber attack on Sony which involved the theft of a ton of calm on financial information within the company a hacker group called the Guardians of peace claimed responsibility and while the hacker groups goals were in line with those of North Korea as a whole the country of North Korea maintained it had not directed any hackers to go after Sony if that were the case which is still a matter of dispute then it would be an example of what I was saying earlier so the report would focus only on stories that link back to official government or critical agencies and not campaigns from apparent independent groups that just happened to align with those governments okay so those are the basics when we come back I'll talk more about specifics in the report but first let's take a quick break today I want to talk to you about Caserta by Lutron smart lighting control brought to you by Lutron pioneers in Smart Home Technology a lot of people think You need smart bulbs to get smart lighting but.

Coming up next