Luca Toby, Kylie Jenner, Germany discussed on How I Built This


So back in august of twenty eighteen and you might remember this. Kylie jenner made the cover of forbes. The issue was dedicated to female billionaires and kylie jenner made her fortune from cosmetics has medics empire called kylie cosmetics now. When i started to read the article i was struck by a few things in particular things that just weren't possible even five years ago for starters. Kylie's billion dollar company employs seven full time people. All of the products are manufactured factured and packaged by eight private-label cosmetics producer in oxnard california kylie's p._r. And marketing team is her iphone from what she can reach a one hundred and forty million instagram followers and this is the thing that really blew me away all the sales and fulfilment this is handled entirely entirely by a software platform called shop affi- sherifi does all the stuff behind the scenes to make e-commerce work when you click add to cart heart or by you make sure the transaction will happen seamlessly if you bought something online outside of amazon or ebay. There's a pretty good chance you bought it from a store store powered by shopping by it is now used by more than eight hundred thousand ecommerce companies around the world now within two years online align sales will account for thirteen percent of all retail transactions in the u._s. So you can imagine this big business last year alone. Shop chapa five processed more than forty billion dollars in sales for its customers. The company went public in two thousand fifteen and shop is market cap is now just asked below general motors ford and yet unless you're intact or have an online shop. There's a chance you have never heard of shop by which which in a way it's the personality of the company's co founder and ceo toby. Luca toby is a blow key guy. He's the kinda guy who literally wrote his used bike to pitch meetings and even as recently as five years ago at time shop. If i had already raised well over a hundred million dollars in venture capital funding toby was still living in a spare room at his in-laws house to save money but before all that toby grew up in koblenz lands in germany as a kid. It was pretty clear to his parents. That toby was bright but he also struggled with learning. I mean darkness falls learning disabilities and it was hard for me to perform well in the tests and so on and <hes>. I don't think i ended up getting affoil diagnosis of it but now it was pretty clear cut way of a._d._h._d. I i grew up <hes> dyslexic. <hes> so <hes> you know just reading was heart odd and it was <hes> it was always a big question about what executives going on but basically i was bored back then <hes> the way the curriculum in germany was taught it was is really basically. He's always solutions. You might find useful later in life with very little time spent talking about a particular problems at solutions could help you with and if i don't understand the problem i'm trying to solve. It's very hard for me to learn a solution to a problem and so that but at this particular book well for for me so after he finished tenth grade toby realized that school wasn't the right fit so he laughed and joined a german apprenticeship a program to learn how to become a software engineer and he ended up starting as an apprentice on a small team at a subsidiary of the german manufacturing giant siemens. I found this one team which seemed really fun sort of basement as run by this wonderful guy names jurgen starr whose <hes> fantastic engineer programmer and he would always come on is like b._m._w. Motorcycle to have long hair and he was was not being a suit like you're supposed to and so total rabble so good but no one could complain you know and i just i gravitated to him in his little group of rebels later brooklyn really interesting things they've often prototyping new things or customers and so on and so i wanted to be part of the group and so starting to sixteen or seventeen in year two of my apprenticeship i started getting paid to program day and as all at it and he loved it i i loved. It and i still love it. It's computer programs you can you can forget all time around you you can i can turn everything off. If i'm working on an interesting problem <hes> there's another part of your life which i'm curious how you got into which is snowboarding right. You are snowboarder. Did you grow up snowboarding. Did did you just come to know my. I mean my parents had a place in ob- speed often drove to five hour drive and skied yet. You know fast forward a little bit <hes> took some friends took this <hes> the -cation initially tried to coach the united states but then like mccain dollar so low that we decide hi to go to to cancun cat whistler. This is like two thousand visits around two thousand yep yep and <hes> so this was the first time i said okay. I'm i'm just gonna snowboard. I'm not gonna take skis. This latest spent all our time. That's really beneficial of the snowboarding and also on that same trip met my no. This is feeling and how did you meet her. Just th there. That's it you meet her on the ski trip and what you say. I'm going back to germany but i think there's something here yeah. Exactly i mean we stayed in contact afterwards and you know what i'm done with my bachelor's degree. Why don't you just come to germany. Her parents thought she was nuts. You meet this guy skiing and you're gonna go move to truth. I'm perpetually impressed by parents to obey vow the most wonderful. People says she comes to germany. <hes> you are working programming for them. Yeah before baba's the little startup and what did she do. During the year she ended up getting a job editing academic writing <hes> yeah we live together for ten months and she said okay well. I need to go back and start my master's program in ottawa and she asked me if i wanna come in that yes because you could take what you know oh and do it anywhere yeah. The reason why event is because i grew up on american media everything quin averred came from united states states a always sort of figured that's where i want to end up like to move and when your life and you figure out what canada's america for european and <hes> yeah so so two thousand two you move to canada you're twenty two. You're like whatever let me try this. What was the job that you did there so i i was working still the before the startup like remotely bebbase doomed to failure because the twits switzerland vandross lag as no contact right yeah it was an attempt at writing and different browser okay but it sort of i basically ran out the clock. It was everyone vinoo wasn't gonna do anything it. People are starting to leave. You're talking like off often dot com crash well. That's i'm wondering i mean you're twenty two twenty three. This point was any part of you nervous like i'm in canada. I'm living with this woman like. I don't really know what i'm going to do with my life. Like were you feeling any anxiety to just like get something stable. I heard it was. I would be lying. It wasn't <hes> i i knew had they valuable skills. I could always do more of a thing i was doing recently or was doing for siemens. I was just hoping i kind of didn't have to in some way to work for a big company. Yeah why like book percents has been probably the most important things i've ever done in realized because it kind of taught me what i don't want <hes> it was in so many ways a strange company culture in about it felt exceptionally optionally mistrusting of everyone right like you know fairly strict dress codes which is basically the company saying. Hey don't trust.

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