A new story from The World

90.3 KAZU
| 90.3 KAZU


Sports welcomes you tonight four of the U. S Olympic swimming truck. Fraser and Lilly King are just two of the many headstrong athletes showcased on NBC this month at the trials for prominent Olympic sports like track and field, swimming and gymnastics. It's business as usual in a very unusual time, media reporter Jonah Rand of the sports Business Journal. Says the skeptical narrative has some merit as to why NBC and the International Olympic Committee are pushing ahead. This is about money, or Rand says two plus weeks of live global sports in Tokyo, bring in a ton of advertising money and help NBC's streaming service in the hyper competitive streaming market. And with the IOC taking in a reported one billion in rights fees from NBC and other networks around the globe, Iran says This does seem to be the fat cats getting fatter. But he says it's important to remember where the bulk of the IOC money goes to National Olympic committees that use it to prop up often underfunded sports if they don't play these games. There are unintended consequences with sports that like archery, water polo that aren't going to get the funding and really are almost going to cease to exist in many countries, including America. Another reason to push on is both obvious and forgotten, says former TV producer Jim Bell. The athletes, I think, are the one piece that often get overshadowed. And a lot of the hand wringing about money or corporate sponsorship. Bell work 12 Olympics for NBC, four of them as executive producer for games coverage. I try to remind myself and anybody I talk, too. Let's not forget the athletes. This is their one chance they're competing in these sports that Outside of the Olympics. Do not get much attention. In fact, 74% of all summer Olympians compete just once, making US distance runner Jenny Simpson. The exception. The.

Coming up next