Facebook, Billie Jean, CEO discussed on Business Rockstars
Here to inspire inform and connect the community of entrepreneurs have got a special guest in the house, Billie Jean. He's the CEO and founder of Billie Jean is marketing, inC sober. Yeah. Man. Thank you for having me. So break it down. What are you guys? Do something. So I'm the marketing guy marketers call when they need help marketing outside of that. We just help businesses find customers, and we do it and using social media, so Facebook, YouTube Instagram, all that stuff. They don't teach you in school. That's what we do. So like, Tony always says when the president or when the you know of a country, or when this person or this celebrity or this billionaire needs help they call Tony when marketers need help, they call you exactly upenn. So like if you had to summarize customer acquisition period, it, it's usually the number one reason why most businesses so they just don't have enough quality customers, and they have no idea how to attract you guys come up with some of the craziest videos out there. That's disruptive. It's different. It's unique. I told some of the guys are gonna have to cut some bureau shots of your guys crazy videos by those are fire. I want to know how you got a myspace though, gimme a little background on your story even comment on that with the videos like I strongly believe especially with everything going digital. And social you have to entertain before you can educate or execute. You guys do make incredible videos. I almost like some of your videos, you you act that you play the scripts in the ROY Moore's hearing the accent come out. So you guys make amazing videos. You definitely have to entertain before you can educating that's important. Give us a little background up. How did you become the market that you are today because I want people to have some context did you get your education the question? So parents they both grew up on welfare. But luckily, they of came up and provided me with a good lifestyle had this balance of going up in a family with a lot of people on welfare and everything else that you can imagine that comes with that. And then go into private Catholic schools might entire life. And so I used to see some of the most successful people in the world that were my friends, and then I see the poorest people in the world, and I was like holy cow. What's the difference between these two people, and it always came to the same answer was information and mentors? And so when I started in business, I didn't have anything like I just tried to figure it out, and I kept failing and failing and failing. Honestly, I just started like reading, and it's crazy because like, I know a lot of people if you're like me like you can't stand the idea of reading. But when I started to love and be obsessed with it was when I started to read to solve problems that I was facing my life. And then I figured out that books are like cheat codes the light. Yeah. They really are. Yeah. Whenever I came to a struggle. Like, I would just read something. So anyway, I started my first business with mobile oil change company irrelevant. But I realized how hard it was to find customers. That was like hold on. What do I do? So I did groupon. When that first drop tried all these other things and Finally I came into like social media marketing like Facebook, and I made like five bucks on online. Adding like, blew my mind. I got obsessed from there. Okay. And ultimately, how did you shift into the position that you're in now because I'm coach and consultant myself, you kind of go with the the old adage, right? There's always somebody behind you. There's always somebody that you're a little bit ahead of an if you can learn how to position yourself to charge money for that advice out get them to the next level. And then you kind of learn, and then you get to the next level. And then maybe you start teaching people how to do it. You did. What was that? Evolution for you to become the guy that other marketers now go to to get their education. Gotcha. I would say in short that a lot of people kind of tell how birther on the dick van demonstrating, you mentioned my videos, and so what happened is as I started to fall in love with marketing Facebook dad's company started asking me like, hey, can you do this for me? I have no idea what I was doing. I was just going just make up stuff and try and figure it out. But as I started to get results. The biggest thing that I did is I would record that I wasn't. I had these limiting beliefs that I was this twenty three year old black kid, and that nobody would take me seriously who had real money, etc. So when I came to the table, I was so insecure about that that I said I'm gonna come with so much freaking proof. They're going to have to to work with me. So I took a camera and ordered on Amazon. I think I started with my cell phone and I recorded every single advertising campaign but ever created. And when I would go to companies and say, hey, you should work with me instead of telling them I'd be like. Was this video? Drink, and then I took a video and put it online to a Facebook ad the next day ten grand in one day. Well, I was living in my mom's time. CEO and founder of Billie Jean is marketing, inC, Billie Jean is in the house. This is Business Rockstars, I'm Mark lack and we're here to inspire inform and connect a community of entrepreneurs. And my question is you like me both don't really like I say, the word hate the formal education system, especially for how they teach marketing. I graduated and spent my money to go to college. Right here, man. Let's talk about that. Why? If I thought it'd be kinda completely will be completed real I genuinely believe the traditional education system, especially of marketing degree, specifically, honestly, the biggest legal scam in the world. And let me explain why. So right now, and you talked to business owners every single day. Probably noticed by than anybody. If someone's going to start a company, and they need hustlers, which it's the force of any business customers where are they going to go to find test rush? And I'm going to add to that real quick because there's nowhere that they go eighty percent of chiropractic after ten years in business stopping a chiropractor because whether you're an attorney a chiropractor, dentist a doctor. They never teach you in business school how to generate leads because he didn't go to school for that is crazy. And in addition to that, everyone who I talked to coaching thousand business owners, they say all right. I know I need to use social media. So when people try and find customers the post on Facebook, they'll make YouTube videos and just trying to wing it. Here's the messed up part. Everybody who is running a business knows. They need the fine customers in social media. Now, any marketing school in the freaking planet teaches you how to do that. None nobody go back and speak at college is still on. I know you do as well. And and the people that had raised their hand. Like, why don't they teach this in the classroom? And I look read the professor crazy. But think about this education the price of education, they're still going up. So tell me how this makes sense you're charging the most amount of money out of every body. You're not teaching them. The only things that matter today period. And then in addition to that, you're telling people to borrow money to give you money, and then pay interest on that money for the next thirty years, and it can't even get jobs, and they can't get a job. They have no way to pay the end up doing something completely different. That is literally the scariest thing is a scam. I don't know what it's a scam. All your cameras. I I'm going to be the guy. Like, no, nobody wants to say a man, but like I put my money into the scam. But I knew it was a scam. But my parents were like we're blessed that we can afford to pay for the scam before you, and I was like, I didn't worry Nelson this, right? So you take someone like my mom. And she was a probation officer for thirty years. And so for her being employed by the city, the state, she literally could not make more money unless she had a college degree. So you take someone like my mother who are on welfare one of thirteen kids. All she knows. Is that college is the key to get you ahead. So here she is talking to me, and she's like go to college go to college go to college. 'cause that was the one thing that held her back. And so now, you have this generation believing in a system that's completely failing the new generation, and it doesn't work, man. And that's what I was talking about earlier is, you know, the difference between I think like kids who do well in don't is. Then tors what you see what they know to be true, right? I do this to be true. Other people's parents are like this is crazy. What are you doing? Right. And so on. But what I love about. What I what I love about. You is that you don't just go on a tangent. Iran. Like, I do as well about the difference is in so many people complain about it, you're creating the solution. Thank you for recognizing. What is there? What does it? What are you guys doing? So first of all let me interject on that. I am. So. Of all the life coaches relational people fastest growing industry in the world are gab they're getting people so high all you need to do is just work hard leaving. Here's a shot up. Of course, you have to give somebody a play by play. That is literally the purpose of my entire recipe. But how can I follow something like the genius plan essentially get results? So my name is Billy James, I create like the genus process, and it's like the seven steps to help people find customers. I don't care what business you're in period in. So what I've created actually let me makers even simple instead of going into like some huge ourselves thinking audience up with something if they just go to copy our ads dot com. I have a flash drive. My best performing Facebook, Instagram, and you too bad. I have trainings on there. I'm going to send it to you for free. They can pay the shipping don't cheap, and I'll send it out to them for free. Honestly, what was the elegant copy our ads dot com, only you are copy our ads dot com. My company's a free. Flash drive. You're gonna get a free flash drive. And it's got all of our best performing stuff that's working today. Like, I read it agency for the last two years I've worked with some of the largest franchises in the world, the advertisers. We ran are on this. I want to send it to you for free. And you guys tell me everyone out there if you don't learn more about marketing into two thousand seventeen then you have your entire life. I'll go there your entire life. I don't care what it is your entire life incumbent mouth, California. Oh by your Starbucks Coffee. And pay for the shipping and. So what would you say has been some of the biggest thing that you learned in marketing that sets you apart because there's something about you. I'm in the marketing space, I worked with a lot of different people. There's something about you that separates you from other people, and it's more than just standing by. And be like, here's what we're doing. What would you say this number one is nothing sells like proof in number two. There's never a lack of resources just a lack of freight typically. So what happens is people come out into business, and they say, I'm going to sell this widget. And then they realize there, which only costs ten bucks, and there's no margin to advertise in the margin small, so they give up on this business instead of being creative. And just something somebody else after they buy the first thing in creating more products. Right. So I think the biggest thing with me is that I never lied. I never feel like I'm selling because all I'm doing is demonstrating what the hell that I do. And then the very second thing behind that is if I run into a gym, I just make stuff up on the show right makeup. Products makeup services to sell. That's probably the biggest constraints that I see on businesses is they have this limiting belief that their business lives in this box seconds. Go on that box. Once that box ups working, you're screwed right? So creativity. Don't forget what a great way to summarize it. It's there's no lack of resources only creativity. We'll be right back with Billie Jean to find out..