Trader Joe, Joe Colom, Pasadena discussed on Freakonomics

Freakonomics
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Automatic TRANSCRIPT

The fearless flyer with indepth descriptions of new products when you walk into a trader joe's there's playful vibe as if to say hey you just buying food. Food is delicious so enjoy yourself is also an artsy vibe. A writer leave five more so oddly oddly enough then in a typical bookstore these details as casual as they might seem would also appear to be strategic in two thousand eleven interview with the l. a. times joe colom said when he started trader joe's in the nineteen sixties he was inspired by an article he read in scientific american about the huge spike in americans attending college. I felt this newly educated. Class of people would want something different. You were called and that was the genesis <unk> of trader joe's why did he choose pasadena as the first store location because he said pasadena is the epitome of a well educated town trader joe's is for over educated and underpaid people for all the classical musicians museum curator's and <hes> journalists. What's he said this suggests from the very beginning trader joe's understood cream skimming targeting a certain kind of customer and leading the rest slide by as for the underpaid part of columbus equation that would appear to be outdated and analysis by time magazine found that as of two thousand fifteen gene.

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