Kathy, Brighton, Anna Bassey discussed on Monocle 24: The Stack

Automatic TRANSCRIPT

The juniors editor, Anna Bassey spoke to our own fitted under Gestapo shaker. It was actually quite difficult. One to produce frus- reasons wants to rice, Matt heat wave, but we're writing for children. And of course the heat wave them has been really exciting sunshine to the beach in other parts of the world. It's been quite difficult to deal with. And as we were creating NAS week's issue, the wildfires in Greece coups just after the devastation. So we had to really think Kathy about how to strike the balance between the fun side of hot sun. And actually the serious nature of that wildfires global warming and all the rest of it and actually ended up picking up particular picture because we did wanted to look fun. One of the challenges to be faced with the magazine every week is making sure that whatever we're writing about and how serious it is. Often, it can be quite serious that we don't make our readers feel unduly anxious about anything. And obviously a front cover has to be Brighton appealing anyway. So we found a way of having a fun image on the cover that she shows some kids in Tokyo cooling off in some water fountains because it's been a heat wave there as well. But all the words that we use on the covers communicated the slightly more serious side of things. So this is all about this looks like having loads of fun and they are in. It's great. Actually. It's not all fun in the sun. And this is why an older to us tell the moral, the story of the week, junior, I mean, I know the week which was a fantastic very successful weekly publication. When when did it started? So we launched the junior in November twenty fifteen. So it's almost three years old now and the idea for it. Actually came about about a year before that. So the week magazine's been around for about twenty years and it's incredibly successful. And my publisher realized that actually lot of secondary schools using the week within schools and a lot of young teenagers were reading the week, and actually suddenly it seems obvious that there would be an appetite for something for a younger audience as well. That was how it was born. It was really just a moment of, well, there's a gap in the market. There's nothing that communicating news and current. I two kids in a way that makes sense to them. So they've been set about developing the junior and and this is what we came up with something that's bright cheery, but incredibly informative. And what's the age range? I mean, what's your public? What do you have your mind? It's eight to fourteen loosely. We certainly have redesigning seven, and there's an older seventy. I think I probably are cool read as somewhere between ten and twelve tells about the seclusion. Of course, we know that the week has been you guys believe imprint because people buy more copy 'specially you know so many things. Happening Brexit the Trump election. Do you fell the same with the week? Junior? Yeah, absolutely. I mean, we've had a great success story. Actually. We launched in fifteen. As I said, we have fairly moderate targets for the magazine which we completely smashed within the first year. We now have a weekly circulation of around sixty thousand. We've very strongly about prints. I've always worked in print magazines and I think there was a real appetite, especially amongst parents are the people who are actually buying this magazine to get their kids away from their screens for at least some of the time. I think we've all got to the point now where we realized that screens are big part of life, but you don't want to be on the screen all the time and it's not always the best place to read either. If you know, I think the experience of reading something on paper, not very tactile experiences, important, and luckily we've been proved. Right, and what are the challenges to ROY to this public? I mean, you did kind of mention when you're covering no heat-wave because you wanted something fun and light. But at the same time, you know, showcasing that there's been some problems the heatwave as well. I think you have to be extra careful as well. Right? We have to be careful. I mean, the first thing for us is actually when we decide which stories covering the magazine, we'll write about almost anything from the most serious stories..

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