Listen: Squarespace, Developer, United States discussed on This Week in Startups
"No code for about seven years. Is that right. Yeah almost eight now almost eight years and for people who are fans of the show back in two thousand eleven we had one of the original no code products and founders Anthony from squarespace on episode. One twelve in two thousand sixteen. We had Zappers is Founder Wade that's episode six two six Howie from air table which is Kinda can be used as part of Noko was on episode fourteen and then last year we had vlad from west low on episode nine seven three so those are all episodes you can go reference in the archive of this week in startups Over the last decade and squarespace and was one of the first to make it super easy for nontechnical people to build a gorgeous website using templates. And you could really edit these things and they added shopping And now we're moving onto the next phase where people are including a little more code. I think you and web flow are probably the most advanced tools for building websites. Now now explain to the audience what you define no code. As and then how you would differentiate say what you're doing it bubble dot. Io With squarespace versus Zappia versus web. Though so two questions there so the way we define no code is Some Movement to empower people to do things that I used to require code and to impair them to them to do that without code and the gain is twofold again is that it's much faster to build. Because usually the abstraction we're providing high-level traction traction use the word abstraction in this context whether it means is at the end of the day with the computer is GonNa Consume is zero and once and over the course of the last four years technology we've been adding layers of abstraction to make it more easy easy to manipulate for people right so if you're right you know Web App today and react. You know you don't talk you don't write your own once but you're gonNA right button. Dot Click for instance. If you trigger click or something where we're trying to do is no code these. He's to add another layer. And that Mueller is a new thing Which is actually not that new to be fair? People have tried in the nineties to do this but I think it was a little bit too early but of the recent wave the new obstruction is purely visual. got which means the medium has changed instead of putting your hands on a keyboard and typing. You're going to use a mouse right. That's and so what what we see. We see what we're doing is just a natural extension of what has been happening over the last thirty years in many ways when you think about the jump from MS DOS to Windows. That happened in the late eighties is no code right. Ms Does West Code to use a computer. Windows was no co to use a computer right where we drink today is about programming And so to get to your second question about. How are we different from the other tools In Batu early players like square space in the early Decayed last week We're going multiple for functionality. Functionality has very customized granillo behavior. You know what a user ease look then in. He lives in Paris. What would happen if he lives in London? Which would happen San Francisco this enabling people to define this kind of customize behavior without code is what we do that a lot of players currently don't do so it means you know adding a lot of logic? API connectivity like we live in a world where most services now we can leverage a ton of services via via API is For People's less technical big basically way to leverage another service by making some requests behind the scene asking you know stripe through something and each returns response so we added connectivity to those. API is a database and custom logic at a very granular level to impact people to create Pretty much anything they want today like today and I can honestly think get say that. I think we're the only people to do that. You could literally build a product as complicated as has air. BNB DOT COM as you know on bubble although nickel out developers without developer. I mean as a bubble developer. So I never tell you who is GonNa take you like a day to do right now. You can probably if you knew how to use bubble very well you will get to a solid. MVP OF EVAN type marketplace in a week to ten days his Polish it to get something really really powerful probably in a month or two. And if you're writing the hard code much longer you're talking talking about three to six months at least until a way to look at this might be say. Hey there was going into something Like windows so you went from instead of double clicking on a folder and seeing the files and and dragging and dropping them around maybe to a thumb drive or maybe into your email as an attachment attachment you used to have to do that with commands on the command line now We have websites that can be built. Just like using a word processor on swear space but then if there is even higher level detail like maybe including a google map and doing some logic around a google map or maybe be processing payments with stripes. API that's the kind of stuff you're building in exactly the next abstraction layer so that's up in multiple customizable label interface and editor Side that there is a little bit of a longer learning curve with US versus some of the other tools right which I think is fine? I mean it's it's something we embrace. I mean when people start using tool we tell them he's GonNa take you. You know five to ten hours to learn it but then you will be pretty much as powerful as if you had been developed. Writing writing. Code was at US ten years But we embrace this thing that you have to learn the tool and today we have a bunch of coach schools opening right tons of places. You can go General Assembly Lambda School etc to spend twenty thousand dollars nine months of your life to learn how to be a developer. You're telling me that these same people spend zero dollars. Watch a bunch of youtube videos and in let's call it two weeks of doing projects ax build something that would have taken somebody at lambda school or General Assembly. Nine months of education. Twenty thousand dollars to learn. Yeah well You could also take classes to learn how to use bubble all the tools in fact it's already starting so I think what's going to happen. Is that at some point is schools will evolve to the next mainstream technology technology. And if it happens to be bubble they would teach bubble. The reason why these calls can charge amount of money is because the market is still not ready to only hire visual developers on bubble for instance. I still call them developers differently. Do they have to have the aptitude that is necessary to become a traditional Khoder. Let's use the word. Traditional coder show in other words if twenty percent of the population is capable of reasonably getting through a code school. Is it now with tools like bobble or web flow. Fifty percent of people could get through it in your estimation college educated people. Let's say yes. Yes O'Connor's educated people definitely the way I usually described when people ask us how technical you need to be to use bubble That's kind of question. I mess right so if you can build like a family imple- budget on Excel. These money were making zero this month and is how much we need to spend you know for housing for the kids and everything if you can build that enter to send exactly about the what you're doing. You can even use bubble right when we get back from this quick break. I want you to show me the product and I want you to explain to me. What impact this will have in the next five to ten years in the development of startups and who is embracing you're tools today is startups as big companies is is it developers who are doing consulting."