America, Kelloggs discussed on Fresh Air

Fresh Air
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The unusual story behind some of america's most popular serials like kelloggs cornflakes a story that connects with the leadership of the seventh day adventists and the early days of the wellness movement we talk with dr howard marquel about his book the kellogg's about the two brothers who co created ready to eat breakfast cereals the older brother dr john kellogg founded a famous sanitarium and advocated a whole grain vegetarian diet and probiotics he also was very chaste and reminded both his readers and his followers that sex for anything other than procra creation really sapped the soul the younger brother will was the marketing and manufacturing genius behind the cereals also rock critic ken tucker reviews the new drake album and i'll review the new hbo mini series sharp objects starring amy adams some of today's most popular breakfast cereals such as corn flakes and rice krispies have a history that intersects with the seventh day adventists the early wellness movement eugenics sexual abstinence and some innovative as well as some horrifying medical interventions not something you'd suspect from the popular tv ad jingles today's guest dr howard marquel is the author of a book called the kellogg's the battling brothers of battle creek it comes out next week in paperback it's about dr john kellogg and his younger brother will kellogg john the doctor was groomed to be a leader of the seventh day adventists in eighteen seventy six he became the director of their sanitarium in battle creek michigan which he turned into a world famous medical center spa and grand hotel that attracted many celebrities in nineteen twenty one his research on diet and digestion was nominated the for a nobel prize as part of his dietary research dr kellogg and his brother created a new idea ready to eat cereals such as cornflakes will who was the business innovator turn those breakfast cereals into good tasting mass produced popular breakfasts marketed under the kellogg brand he founded the company in nineteen o six all of the two brothers worked together for a long time they never got along and their relationship ended with a series of lawsuits howard marquel directs the center for the history of medicine at the university of michigan where he's also professor of pediatrics and communicable diseases terry gross spoke with him last year dr howard marquel welcome to fresh air it's funny no breakfast cereals now are often considered basically sugar coated vitamin pills the fortification of vitamins is the nutrition and the sugar is it gets kids to eat it but it's not very good for them but breakfast cereals were originally part of a health craze that dr kellogg created why was breakfast such a problem like if you were into health like dr john kellogg was what were the problems with breakfast as he sought well there were a number of issues and yes cornflakes wheat flakes flake cereal in general were invented to be easily digested by those with upset stomachs or what was then called dispatch zia the great american stomach ache and if you look at what people eat in america in the late nineteenth century or even the early twentieth century it was a very heavy an animal fats often cured meats so the very salty a lot of sugar you would have for breakfast potatoes at were fried in the congealed fat from the night before a lot of alcohol and caffeine was consumed a lot of carbo high hydrates and making breakfast was an ordeal so even if you made porridge or mush these whole grains took hours to melt down and make into a mush or a soft form and so these poor mothers were getting up very early on they're probably taking care of all their children all night they had to start a wood burning fire and so making breakfast was a great ordeal but john harvey kellogg invented them for the invalid people who came to his battle creek sanitarium it was his little brother will realize you know there are a lot more people who are healthy and just want a convenient tasty breakfasts than those who are ill and need an easily digestible breakfast so he had a little sugar a little salt to cornflakes and it just took the world by storm in one thousand nine hundred six because you could simply poor breakfasts out of a box even dad could make breakfast now so it originally didn't have the title of like cornflakes or weed flakes what was what was the original flake cereal that the kellogg's invented called will their first serial of basically dr kellogg thought that if you dextra is starch what that meant is if you bake a green for a long period.

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