Listen: Kevin Daisy, Alexa, Eric Olson discussed on Journey to $100 Million
"A customer or client. And what I mean by that is every everything from the first interaction. So if a lead comes in responding to that lead or referral immediately shows that you have urgency that you're responsive, and you immediately set yourself apart from everyone else. For us. The next thing we do is have a fifteen minute call to make sure we're a fit. So he just simply say, hey, this great. I got your lead. Got your formation. I saw that you called less than a fifteen minute call and I wanted to Scott's your business, and our business and make sure that we're good fit. That doesn't waste their time and doesn't waste your time so uniform out of fit. You lease did them a favor and you could help point them in a different direction, and then they're still going to recommend you to someone else. Next communicate how you are different and set expectations up front. So this is where we little bit of sales. Here's our differentiator has mixed what makes us different as a company, and then here's the, you know, here's the patients, make sure you set up front. You don't want those to be hidden. And then come up after you saw the proposal that. Oh, yeah. Is the twelve month minimum? Commitment, or here's our payment terms, anything that's gonna get you into trouble, you want to avoid completely in the beginning to make sure that everything's smooth. So if they are fit proceed to have a meeting is, is fine to have meeting this point. You say, hey, we want to come in and meet face to face and discuss a plan that's going to work for you. Be transparent honest, and don't force a deal you have to be trained again with the technicians. You got to be fully transparent for us, if we sold a product or a website. Hey, we are very backed up it might be a month before we can get to this website. But these other services we can start right away. If we didn't say that and we sign them now they had that cooked tation that we're going to start on the work tomorrow. So again, be very transparent. Be honest, and don't force a deal after the meeting cinde, sign card a handwritten letter southern in physical mail, or something different. You can come up with your own cool things, but do something to stand out from the crowd. If you have any tips once I'm tips for this as well. You can check out the book anomaly by our good friends that Miller who basically lays out all kinds of different ways that you can stand out. But in this. Case after you have a meeting, you definitely wanna follow up. You definitely want to send a letter, you definitely want to do something that's gonna make them. Remember you, right. So all these little first interactions are laying the groundwork for if they do sign with you that every interaction they've had so far has been just great man. Kevin responded so quickly. You know, he made sure that we're fit they were transparent that communicated to us. They weren't lead to the meeting, you know, they were honest with us about this, and that, and we appreciate that. And we feel like they're more of a partner and they've invested in this journey just to get a proposal. Right. So anyway, try these things out. Make sure your first interactions are thought through that you have a process, and that again, you're tracking this, you're getting feedback in trying to improve constantly stay tune for the next up."