Kenny Rogers, Producer, Jingle Company discussed on 5 Questions with Dan Schawbel


Bell Michael The best advice from the world's smartest ammos, interesting people by asking them just five questions. My guest today a singer Songwriter and record producer Richard Marx. Born in Chicago Illinois Richard's mother was a singer, and his father was a jazz musician and the founder of Jingle Company. He started his music career at each five Sing Jingles for his dad's company. Then as a teenager, a tape of Richard Songs reach. Reach, Lionel Richie and he moved to Los Angeles to work with him. In the nineteen eighties and nineteen nineties, he had several top billboard hits, including endless summer nights, and right here waiting I caught up with Richard during the release of his twelfth studio album called limitless. You Start Your music career at eight five I. Don't remember doing anything memorable at that age. How did you originally get into music? And when did you know that your love for music were turned into a lifetime career. I started my career at five. Only because it was the business of my parents, my father was a jingle composer and producer and you know. He started his jingle company in the early sixties when I was born and sixty three. I, think is the same year that he started his jingle. Company and he wrote music for television radio commercials became really successful at it or twenty five years, and was one of the most successful jingle writers ever. In my mom who had been a big band singer when she was younger, started singing on all these commercials as well so it was sort of the family business, they noticed that when I would be walking around the house at four or five years old singing along to monkees songs in Beatles songs that I could sing in tune even as a little kid, and so my dad had to. To do a commercial for some candy bar or breakfast, cereal or something that was sort of your kid related. And he said I wonder if we should come in and do these now seeing this jingle, so they brought me down to the recording studio, and put me behind the microphone I sort of nailed it, and it became this thing that I did all the time that all the time, but. And, it was fun for me because I grew up in the recording studio, and also got to get out of school sometimes because it was during a workday, but if you know if there was a pretty big jingle, my parents, you know, get me out of school to come in record. And so it was just this fun. Thing that I did I didn't really take it all that seriously. Until maybe a I was eight or nine years old when I started to think you know maybe I'd really love to be a singer and then. By the time I was a teenager. It became his obsession of mine, too, is be in the music business, and that's when I started writing songs and thinking about being a producer in this stuff, but also started with some candy bar commercial five result you've surround yourself with a loving family and the support of some of the most prominent artists of all time including Madonna and Lionel Ritchie. What life lessons learned from the people. Who did your career the most? I think that the the number. One thing that stands out to me is interestingly enough something that Kenny. Kenny Rogers said to me when I was really young. We just lost Kenny Rogers a few days ago. Kenny Rogers was the first artist to ever record one of my songs, and this was in one, thousand, nine, hundred, three's nineteen I was just born. You're just born and well when you were born, Kenny Rogers was still a major major force in the music business, and so getting to work within that time was pretty major, because he was such a powerful player in music business. Most cases where you know somebody records one of your songs in your songwriter you. You. You might not ever meet that person you know. They just hear your song. They go in the studio. They recorded in. It's maybe a hit or not, but you never really Iraq with them. In this case I was working on the records with him I was singing playing piano on some of the stuff, and so I spent a lot of time with him, and at one point he and I were working on a lyric together, and again I was nineteen or twenty years old, and he was a seasoned veteran, and we kinda disagreed about this particular part. Part of the Lira and we're kind of going back and forth, and finally offered the argument of never forget this because it was so powerful I said Kenny. I. Don't know why you keep trying to change this. It's really good the way it is in Kenny. Rogers looked at me and he said you know what Richard sometimes you'd have to give up good, get great, and that was such a powerful sentence, not just in terms of creativity in music. That life like you. If you're willing to settle for okay, then you're never gonNa ever get close to exceptional. And you've had many high points in your life flag topping the billboard music charts, but you also lost. Your father went through a divorce. How have your biggest struggles giving you a sense of gratitude in made you a stronger person? In a losing. My father was cataclysmic in my wife. I was only thirty three I was I had a extremely unique relationship with my father. We were I. mean he was such a great father to me, but he was my best friend. We had this extraordinary relationship. Our just such close pals, and he had this ability to wear both the father hat in the friend hat individually end simultaneously with me and when I lost him. I lost him. And, suddenly was result of a car accident, so there was no. There was no preparation for losing him. There was he was gone, and it took me years and years to sort of come to some level of. Having gone through that I definitely started to appreciate the good news in my life even more because up to that point, my life had just been sort of pure bliss until I lost my father I really had nothing terribly tragic happened to me my life ever, and that being so dramatic and so bad did create a sense of perspective that led to tremendous gratitude in the music. World has completely changed since you became established back in the nineteen eighties. Why is your new album limitless specialty in how we promoted different than your previous ones once I get to the point where I'm putting out a new album I have tremendous amount of love and passion for it or else I wouldn't put it. It out, this one is particularly special because I got to collaborate with my son Lucas. Susan incredible musician, songwriter and producer I- Coronas on with my wife. Daisy I worked on this record with some people that I had not worked with before younger talents, and what they brought to me in my setting was really valuable and fun. I'm really proud of the fact that it sounds fresh to me. It really sounds like a modern record as far as promoting it, you know I was about to go to Europe and do a twenty two city sold out tour on March eighth when we all kind of got together and said I think this thrown virus is not gonNa go away anytime soon and. It's was just. Sort of breaking in Italy, and I thought I wasn't going to Italy, but I was going to Estonia and Germany in Paris. These places that turned out to be hot spots, and so we pulled the plug as did alternately every artist site. Yeah, it's it's a bummer, but my life is great. The people that I love are fine a much more worried about these poor. Poor. People who are never going to get their jobs back who are ill who are basing this particular crisis in a way that so much more vulnerable than someone like me, so I'm just sort of getting through good going through it in my own way in the last thing on my mind is promoting a new record, and what is your best piece of career advice? To one is if your motivation is simply success than don't do it, you have to do it because you feel like you're going to die if you don't do it, you have to be so committed to the process and the journey, and the just wanting to do it that just doing. It is sort of a level of success. That's number one the other. The other thing is even simpler than that which is I tell people do everything do whatever you can possibly learn to do within the confines of whatever it is you WanNa, do so if you WANNA be. Be in the music business. Play many instruments as you can. If you don't know how to produce, learn how to produce, take every job. That's available to you. If you get an offer to come and sing background vocals on somebody's dental for free do it every piece of experience in every.

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