Oh, gosh, in Chicago. 1988. If you must know the place in the date because I remember I was an internship at Cat's communications. We love cat. I saw your eyes just then I worked for his wonderful woman, a Maryland moss and I loved it. I loved advertising. I loved media. I love the challenge of it. And you know, Gulf was one of those things that you've been playing since you were seven and in 19 what I say 88. I was Hair from was around 20 ish. That's like a You could be a cop for that long and retire After that, You know, it's like this government jobs that are shorter lengthen the time I play golf, so I think it was just my cycle was done. Did you get from that moment? Here you are. Today I transferred to s m u and Dallas. Why? Because it felt like a better education for me. So I went from University, Oklahoma, which was a full golf scholarship, and then I feel like I never really needed to actually learn. There's something new and not just how to play golf. So interesting. You and my senior year at S. M U Lanier. Tamerlan, who formally Bozell Dallas was named after was a professor. They kind of put me out of the class. And then from there, where then I met my now wife, Suzanne. We've been together 26 years. Congratulations. Thank you. And We decided that we need to live a little freer and have some liberation. So we moved to San Francisco and had the time of our lives. It was so much fun. Oh, my gosh, and I worked at that agencies. I worked at a small shop called Winkler McManus. I worked at foot kind of building and then I ended up running the Hewlett Packard business globally for about it. Maybe decade. Sounds about right. That was quite a undertaking. I don't think I slept for a dam and the go go years of Hewlett Packard in the Carly years, the big spending years those were fun. And then that brought me to Los Angeles, where I pitched the 20 century Fox business, actually, on behalf of the agency and very quickly like within a year by client had decided to move on and went back to the research side of things. And they asked me to join, so I did. Then here I sit with you. Wow, that's pretty amazing. The great journey. Keep.