Instagram, Youtube, Gilmore discussed on Mama, Take Heart

Mama, Take Heart
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Or Gen Z is influenced by influencers. According to why polls, a marketing firm, 60% of 13 to 18 year olds say, they follow influencers on social media. Most tweens and teens would try a brand or product recommended by a YouTube content creator or Instagram, TikTok and influencer over a movie or TV celebrity. Gen Z prefers snackable content and they watch more bite sized videos on social media than on traditional television. This is part of the influence of influencers. Businesses are heavily marketing directly to Gen Z if you ever watched Gilmore Girls, you know the chorus of the theme song that says, were you lead, I will follow? Well, that's what businesses are banking on in the world of Gen Z influencers. As a matter of fact, marketing and research firms like wide poles exist to market to millennials and Gen Z on their website, why pulse states is the leader in youth research and insights and the leading expert on Gen Z and millennials. They encourage website viewers to set up a demo to learn more about why brands like YouTube Spotify and Instagram turn to why polls to understand young consumers. Let's take a minute to define what makes an influencer. The McMillan dictionary defines the word influence as to affect the way that someone thinks are behaved or to affect the wave at something happens. An influencer is also known as an online celebrity. And this person is someone who has built a sizable following and is considered a chop trendsetter and a particular niche. That's whether it's fashion, lifestyle, gaming, travel, or healthy living. They can wield this influence on any social media platform, whether it's Instagram, TikTok, YouTube, et cetera. Gen Z's drawn to influencers who are authentic and approachable. So businesses are looking for those in Florida's who grab Gen Z's attention. 51% of Gen Z say they would buy something recommended by their favorite online celebrity and though not just looking at what an influencer sells, they're also looking for aspects of overall influence. Gen Z views the influencer as someone they can relate to who's not afraid to show their vulnerable side. 55% would rather spin the afternoon with their favorite influencer than a Hollywood celebrity. That being said, 74% are interested in seeing online celebrities and more traditional content like TV series and movies. They don't just like online celebrities on many aspire to be one. With 72% of Gen Z, saying they would like to be an online celebrity, and believe it or not this trend is it new. An article in Forbes magazine states that collaborations with those of influence dates back to 17 60 when wedgwood first made a tea set for the wife of king George the third. The tea sets are still considered fit for royalty. To this day, at first glance, it looks like society is encouraging the idea of being famous just for being famous. When influencers like Addison Rae and Emma Chamberlain are invited to long held celebrity status events and Dunkin Donuts names a cold brew after 17 year old TikTok dancer, Charlie domain, inks one question, what else are influencers doing? While many influencers become entrepreneurs, a value that is held in high esteem by Gen Z influencers have their own cosmetic shoe and fashion lines, monetized podcast, books, and so on. And now Charlie demol has her own reality show. The statistics would lead us to believe that all Gen Z cares about is fame and fortune. But what most really care about is being known. They want to be known and remembered for making a difference. If you recall, Gen Z values creativity and self expression, which social media encourages, they also care about climate change, ethnic, racial and gender diversity and inclusivity. Their politically minded and social justice warriors. Some influencers use their voice in these matters. Recently, there's been pushback about influencers receiving invitations to the Met Gala..

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