Italy, International Coffee Organisation, Starbucks discussed on BrainStuff
Hey, brain stuff listeners instead of an ad today. I wanted to tell you about new podcast. I think you might dig for my friends, Robert lamb, and Joe McCormack, you might already know them from the weird science podcast stuff to blow your mind. Their new show is called invention each episode of invention examines different technological turning point and the people and cultures the provoked the change they consider the origins and impact of everything from the guillotine to the vending machine. Chopsticks to sunglasses. Braille to x-rays and lots more new episodes of invention come out every Monday, listen and subscribe to invention on apple podcasts the iheartradio app or wherever you happen to find your podcasts. Welcome to brain stuff from how stuff works. Hey, bring stuff on Lauren Vogel bomb. And if you can't start your morning without a Cup of Joe, you're certainly not alone. I'm right there with you. But Americans consumption of coffee is up. It's the highest. It's been since two thousand twelve and global exports are up to according to the International Coffee Organisation world coffee exports increased by seventeen percent from October two thousand seventeen to October of two thousand eighteen and overall global shipments were four point two percent higher year over year, clearly coffee has become an important daily ritual for many Americans which begs the question, why are so many coffee lovers? Ordering those drinks using Italian words from lattice Tamaki autos. How did this happen after all coffee doesn't have its roots in Italy legend has it that the great being originated in the Ethiopian plateau and was discovered by goat herder who noticed his goats veritably danced after eating a certain plant. It's spread throughout the Arabian peninsula and adjacent areas before Europeans encountered coffee in the. Seventeenth century, nevertheless, many of the coffee drinks, we know today and popularized by Starbucks more on that in a minute do originate in Italy, and it has everything to do with the invention of the Espresso machine. Espresso doesn't refer to a particular type of coffee bean. It's actually a coffee preparation method, and it was first developed in Italy in the nineteenth century because brewed coffee could take up to five minutes to make coffee lovers. Sada way to shorten the time between ordering and drinking the first Espresso machines were bulky and difficult, but by the early twentieth century Milanese manufacturer Luigi bizarre had developed a single shot Espresso the produced one Cup of coffee in seconds, though. It did take a while for the machines to improve in terms of ease of use and flavor of the coffee produced we spoke with Paul Bassett former world barista champion, he said, the Espresso machine kind of revolutionized coffee to some extent. Everything was centered around the way Espresso was made the way it was consumed as well, he explained that with the Espresso machine. Coffee could be made on. The spur of the moment and was intended to be drunk immediately after being served typically standing at a bar Italian coffee culture grew and Espresso as we know it today became popular in Italy and France in the nineteen thirties, the nineteen fifties beatnik movement and its coffeehouse culture launched Espresso craze in the United States. We also spoke with Mike Ferguson with OEM specialty coffee, he explained early in the specialty coffee movement authenticity meant Italian in the nineteen eighties. Many if not most coffee houses had Italian names and adopted as much Italian as possible into their cafe menu. So the trend continued the coffee drinks, they served also retained their -talian nomenclature because they were specifically made with Espresso the names referred to what is added to the Espresso, for example. But the word Mark Jato into Google translate and you'll get stained or spotted so the drink name refers to the spot of milk that stains the Espresso Bassett said, I think fundamentally Espresso is directly linked to Italy as beverage and the way it's part of their culture. It's been transported all around the world and reinterpreted despite reinterpretation, the drinks with talion names have an Espresso base. And typically, some kind of milk added. For example, a cafe latte usually just called a lot in the United States consists of Espresso milk and milk foam. It's not brewed coffee with milk. Although that's the literal translation to be fair ordering an Espresso with milk and milk foam doesn't sound as catchy the distinction between Espresso and brewed coffee is important consider the Americano which was named for Americans in Italy who sought a drink. Similar to the brood or filtered coffee. They drink at home because it emerged in Italy and is made by adding water to Espresso, it retains its talion title. So this answers the question about coffee drink names. But what about Starbucks use of sizes like 'Grande inventing, which are also talion words, this sizing nomenclature short tall and 'Grande was introduced when ill Nali opened its doors in one thousand nine hundred six and the venue size came in the early nineties ill. Denali was the name of the coffee houses launched by Starbucks chairman emeritus Howard Schultz during his mid eighties hiatus from the company the company's website states. That sheltered been quote captivated with talion coffee bars and the romance of the coffee experience a tradition. He wanted to bring to the United States he returned to Starbucks and purchase the company in one thousand nine hundred seven and that branding now extends to fo- Italian product names, like the Frappuccino, which is a trademarked name and not actually Italian word by the way bonus back to the episode the caffeine in coffee that perks. You up is considered the most commonly used drug in the world. Today's episode was written Vicary, Whitney and produced by Tyler claiming for I heart media, and how stuff works or more on this and lots of other peppy, topics. Visit our home planet has to work dot com. You know, people say necessity is the mother of invention. But that's not always true. Sometimes the mother of invention is advertising. Yeah. Or pure accident. How about ego maniacal delusion? Absolutely. Or just a desperate longing. To be cool. I'm Robert lamb, and I'm Joe McCormick. We're the host of the science podcasts stuff to blow your mind. And now we're branching off into the exploration of invention. Invention is the story of human history told one piece of technology at a time the things we made and how they made us invention publishes every Monday, listen and subscribe to invention on apple podcasts the iheartradio app or wherever you find your podcasts.