CEO, Ruby Media Group, Chris Ruby discussed on America Trends
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You frequently speak to associations and work with people and CEOs and do workshops and people can contact you on your website to get personal help with that. We thank you for being with us. Thank you so much for having me. I'm excited to be here and we're happy to have you so let's just get right to it. Should CEO share their personal belief. Is there any good that could come out of something that could be controversial in this day and age when we're so divided over our political stances? You know, it's a really interesting question. And unfortunately right now, I would say that times are only getting more challenging as this upcoming election years, And you know, I've seen more relationship sort of shattered over political divides and CEO sharing their political opinion on social media sites, whether it's family members or even colleagues or professional contacts, the sort of traditional hierarchy that existed within the corporate world, you know of employees to boss or anything else like that. It's just Those rules are right out the window right now, when it comes to politics, and it seems that every day there is something new, and ah, NIU, you know, explosion on social media perfect example of that. Actually, you know me personally as a C. I put out a tweet the other day about the Super Bowl and my own thoughts on that now, I never thought that something that I could say would have such extreme political ramifications. And I, you know, I think it was retweeted or something over. 5000 times and I just had a mop Come after me online and basically attacked me for it. And so the question as a CEO is really what is your time worth? And do you want to spend the time to engage in the backlash that your will suffer as a result of putting your opinion online? Those air such good points, Chris because I mean, I think of Colin Kaepernick and people protesting the NFL altogether. As you say, so it's like you tweet one thing about something that's that's an American tradition. It's basically a holiday, almost the Super Bowl and there's backlash. And I know there have been Super Bowl performers who have been criticized because they agreed to perform. But when it comes to people like that, and CEOs, you've worked your way to the top of something, and they might just think you know what this is What I feel. I'm going to say what I want to say. So is there a way Is there a place for that? Because if you try to please everybody, you're going, please. Nobody. But you might just have a cache of people who agree with you. And you get new followers and new respect or something. What have you found? What I found theater. Fortunate reality here is that I do think there is a place for some CEOs to share their opinions and political point of views in this country, and unfortunately that is only people who align or are on the left. I think that if CEOs put out their opinions from the left, and those air often applauded and agreed with, right, but if you see that there is a CEO that is going to say something that is more right, leaning that CEOs 100% going to get attacked. So what I have found from working with CEOs of both sides of the aisle here is that there is really room for one opinion, one common vernacular in this country right now, And if you try at all, to veer away from that sort of set narrative, you will be attacked, And unfortunately, that also means that your business is going to be attacked. And CEOs have to really think about. You know what prices is worth to me? And also for my own mental sanity. How much can I take this? Because see, I was thinking about running a business in addition to this firestorm, just for putting out an opinion online. Sure you know it does the dynamic right now, Politically, as you say, the left. People will be applauded. But there's a silent right that people are scared to come out there. Hollywood actors it will whisper and they're afraid, Teo say what they really think that they approve of President Trump or what the right is doing on this and that Because they're afraid that just won't get work. So it is such an interesting time to be looking at this Have you seen? Have you seen some worst case scenarios where CEOs have shared something, and it's done a backlash. And Chris, if there is a backlash should people apologize? Sometimes it looks so weak. Other times they say, No, we're saying this and we mean it. That could get even more. Plus, I don't know. What have you found being the expert? So unfortunately, we have all of these CEOs who are not, you know, have never really experienced a Twitter mob before, so they're in this year's position. We're unless you've experienced it. You have no idea what that's going to be like with their phone going up for, you know, 24 to 48 hours, So I tend to agree with you that you end up apologizing for this crazy narrative. That is so far off course, from what you ever even meant. Sure. I don't think that's strong brand positioning or brand messaging when we're you know, forced to make these apologies for messages that we were never even really putting out to begin with. And so I think that's really the challenge When you start apologizing for everything, which is what you know, we see these forced celebrity apologies all the time or force corporate apologies again. I think a lot of those are really written by PR professionals because they're sort of being told by, you know their handler that they have to do this. I'm not sure that in the first place, sometimes those people said anything that was so wrong to be In with right, But I do see you know what's interesting is people direct message me a lot with their opinions around this, And one thing that I will talk about is that in terms of the question, you asked about CEOs where they get this wrong Sometimes you have CEOs that air publicly making statements on behalf of their company and all of their employees. You know, we saw this with all of these tech leaders, something with the gun reform right? And and these people are saying Wait a second. They're speaking for me, but I don't agree with them, right? And so these employees don't know what did Yu because Yu know they signed up for a job. They didn't think that this you know politics is ever going to be part of that equation. And now the CEO sort of thing. We all collectively feel this way. Well, no, they don't all collectively feel that way. That's impossible to collectively feel that way. If you have more than one employee So maybe they can get away with it. They say this is my belief. This is my opinion. I don't speak to my employees. Something simple like that which they're never going to say right? Because if they're good leader, they should, of course, be speaking to their employees and understood not for their employees. I meant to say, Yeah, exactly. Chris Ruby is the CEO of Ruby Media Group. You can find her at her beautiful website, Ruby media group dot com. She is a columnist and cover social media, public relations and tech trends..