Linkedin, Twitter discussed on MarTech Podcast

MarTech Podcast
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Automatic TRANSCRIPT

I've spent a lot of time thinking about this in part because some of the content that we produce is about diversity and inclusion. I believe that my audience cares about it. I personally care about it. And I think it's important, and we were trying to think of ways to be inclusive in our guest selection process. And I had mixed emotions. So we have an algorithm that we've built that helps us evaluate the potential reach of people that fill out our speaker application. So we look at things like your LinkedIn profile, your Twitter profile, your domain handle, how many email followers you have..

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