Yori, Apple, Iowa discussed on Behind the Numbers: eMarketer Podcast
All right and now. I'm back with yori to talk some more about what he's expecting for mobile advertising in twenty twenty one okay. You're a time to ask you to explain something else about these nice complicated things. That apple has introduced vlad ecosystem with the app dragging transparency framework. One of your predictions for next year is that iowa. Fourteen will make the first twenty four hours after an app. Install even more important than they already are before we talk about. Exactly what can you tell us a little bit about how the s k ad network actually works. Sure so you're like please no entering..