Have slow revenue growth. Not three times year-over-year year. They're going ten percent year over year. Or maybe they're declining ten percent. They're slow or no growth. a lead investor and you just as a philosophy. Don't invest in bridge. Well that's a perfect example of standing pat. You don't want increase your position. And you say we're happy you know everybody always wants to know. The language user were happy with our holdings. And we don't want increase about this time very simple way to say to a founder in a very tight non-negotiable way we have hit our ownership percentage and we're not going to increase it at this time. We're happy to talk to other. Investors were happy to help you any way. We can accept. We've hit our ownership target. And i think if you're a founder that's kind of reasonable you know somebody hits ten percent ownership can going back to the well and that is the rookie mistake of early stage investors. Now putting on your founder hat okay. You're raising your follow on funding And you had a you know a really nice high valuation You know you can have to ask yourself when you're dealing with these investors if they want to put more money was this investigator work with they. Check in with me Did they help with introductions as my friend rule off both me you know you don't have to have like a really helpful. Investor a neutral investor is okay to somebody who just put in cash dozen cost problems. That's that's that's a high quality investor in a way you want high-quality investors. You're getting at tons of value as demonstrated by their reviews from other founders and the outcomes and how many outlier outcomes hat. That's really who you want when you think about firm like sequoia like okay. Trillion dollar companies apple google. They've been involved in facebook. They kind of involved in by selling instagram. And whatsapp there. Which was here with the primary. Shareholders will largest shareholders in both company. So a second founders. So you really want to pick your investors wisely if they have not been a drag and they've really helped great but you want to clearly communicate why you need the bridge round. If something went wrong you could say listen. We didn't hit the targets but we came within this amount. And here's what we're changing Giving people a plan you know asking for more money without a plan is kind of like a really weak way to go about it. It's like i lost all your money. I deployed all your capital. I didn't hit the targets. And you're like okay. What's the plan and you like. Give me more money. And that gives me twenty. Four months of runway that to me is not super compelling totally artists navy said hey we need five hundred k. Gets us twenty four months of runway. We want you to put in two hundred fifty k. Now and if we hit you know four hundred fifty thousand dollars in revenue for the year we watch it but the other two fifty and that would be a trenched financing two tranches and it's milestone base man. That sounds a lot better. Doesn't it if you were the investor. You've probably go. Well that sounds pretty reasonable. So attached financing like that is another device that sometimes investors will use will dole out the capital slowly. We've done that at times where things were going wrong. We needed to clean some stuff up. And we said you know what Okay show us that you can hit the goals and we'll we'll release the capital as you do. So that's another device that people have out there in a hot market. Some of these things don't apply companies go to the moon everybody's a genius in a down market maybe these things become too punitive towards the founders right So you have that option. There are a lot of reasons. You know for a bridge round but they just generally bridge rounds are not as strong way to present company. You really to do a proper series proper series be not bridge around at a weakness you can always open up a note which would be opportunistic. So let me tell you about that and this is totally something different Then we've talked about already. Sometimes a founder will open up a one million dollar round for ten percent of the company the seed round. You might call this angel round friends and family but let's use the word seed round seed round. It's not the series. It's only ten percent of the company's not twenty percent and they raised that seed round from twenty different investors fifty k. on average it's a party round. Nobody's leading it. It's a party round. Now you hit your million dollar go fabrics. Don't want to dilute anymore. They've really confident. And the million dollars is gonna get twenty months because they they burn so little the only bird. Fifty cam and revenues raising. Maybe they can even hit break even and then you close around in once you close around. Everybody comes out of bloomberg. Oh you closed around. Oh that famous person was in their oj. Cows in their owed. Its actors in there. Oh tomatoes in their sequoias in their. Whoever can i get in. Can i get in and and you have to say no come back in two years. We'll here's an idea. You open up another note and you say yeah. We closed the ten million dollar note. I got approval for my board and my lead investor. Or in this case we didn't have one my co-founders. We opened up another note at a seventeen million dollar cap. Were twenty percent discount to the next round and we can raise up to Two million on that note if it's of interest to you the notes going to be open for the next six months and what you'll have is people who literally just mitt missed the ten million dollar evaluation three months ago. We'll say you.