Listen: Facebook, Alex Swirly, Founder discussed on Killer Innovations
"Of entrepreneurs this is business rockstars I'm Alex swirly welcome to the show now let's go to mark lack. I'm Marc lack on business rockstars we're here to inspire informing connect the community of entrepreneurs my guest today is Jocelyn Johnson the founder of video and it's a pleasure to have you thanks for having me give me the elevator pitch what is video link we are the go to industry trade for the online video okay we essentially cover the news and deals that are happening in anything that's related to streaming so who the top people that watch your stuff. anybody who is working in in the online video industry is our reader their executives and knowledge workers the actual business people who are building programming for the internet a lot of times we have guests come on our show date created a business out of a desire to solve a problem in their own life and so I'm cares for you did you have a similar need or what inspired you wanna start your business absolutely I I actually was this is my second business I was running and other business it was P. R. in communications focusing this would work with clients like funny or die dailymotion our mission and I started to realize there's two problems one was when I was coming up in my career I would read the Hollywood trades everyday to kind of inform my boss on who is making what deals and what was happening in the business and I didn't really fundamentally exist so if I wanted to teach my engineers I had to verbally like oral history download what happened yeah. that was one side of it and then the other side of it was that my clients can really have a dedicated space for their news and I thought that was holding the industry back from moving forward and so that's why I launch video ink to really drive the business for did you always want to come up for air or is it something just kind of happened I think as an entrepreneur ever since I was a kid yeah why you think that was a lie detective. stuff like went and tried to sell things to my neighbor. yeah totally I just like an entrepreneurial like inventor and go get it type of person when did you have your first business was it right out of college was in school my first official business because when I was twenty five it was a it was a PR company okay. yeah yeah what's been the hardest part about being an entrepreneur so far on your specific during. for me it's been having two different businesses that I've been running that have different business models still yeah so having to actually navigate my brain space between two different business structures one that was client services driven where you do a great job the money comes the other one which was deficit German we retook and we took in venture capital angel investors and you know we use that to accelerate our anyway so they're just different mindsets and different business models if you had to choose and I know this can be tough because this could be like asking a parent to pick between her two children but if you can only have one business to scale it and take it to its full potential which one would be. the video and crusher video as a founder video in Philly so why that. I think that the opportunity for a business like video in core that we have multiple revenue streams that we can really dig into it's exciting it's challenging and it pushes me to to push past the threshold that I've not had in my life before so on the communications side it's a little bit easier right I mean you had a feeling that she was certain out and it's. there's not a lot of area take to climb into grow from there who are the types of people that like are your dream one hundred will call them who are the ideal partners that you go after. that is a tough one. ideal partners I think we would go after would have to be either big sanitation partners like eighteen year writers they have syndication deals with river eighties horror porters tech countries of the world and that would be meaningful for us in terms of audience development. what's your magic once in our if you could just grow your business to any level how you to what's your magic wand I think its investment it's getting capital media but they're hard to raise capital against specially on the B. to B. side so that has been a struggle for us because we monetize in a different way we want has against the quality of our reader verses quotes so have you not raise cattle yet. angel investors over time but we haven't done an official early stage round or series a round as a minister teachers movers that just been as a lack of you know haven't found the right strategic partnership. ultimately comes down to finding the right strategic partners but also with the database side I think there's a potential for revenues that supersedes the need for capital so we're not like a technology company where we need to hire developers and engineers and have a lot of significant overhead in terms of staffing and market marketing needs so for us raising capital had to be done at the right time and also had to be done judiciously because we don't want to you know take ourselves into a valuation territory it would be impossible to match nowadays there is over a billion apps and an email information overload I always love to figure out you know one of the newest bashed apps tools gadgets resources and everything like that so do you have any that you specifically used for business or for life to be more productive to be more organized yeah I've actually recently taken over a lot of my assistant duties just out of sheer. it is meant I wanted to be Justin you started doing their responsibility I start well I started taking some of those back I want to be able to manage my scheduling a little bit differently and so I really like an app called callin Lee allows you to build different parameters for meetings and site and that's just like streamlined but productivity for both of us I'm able to stay on top of my meetings and when that's happening and she's able to focus on other projects that have more meaningful impact for cellular met somebody who's had. taking back the response is that I gave to my assistant I thought through that actually a lot because that's the intention of an assistant but I think there are certain things that it's important for the manager the CEO to know and having an intimate knowledge of which meetings are getting scheduled one in the priority of those sometimes something that you have to have. yeah right I'd rather my assistant be doing other things actually help me stay informed on my business in other ways. do you take us back to a place in your life where you had a really big struggle an obstacle you overcame think every founder does but I have it it's actually been an up hill battle with video Inc just because it's a different type of business model and it's also been there's been a lot more learning curve for me I mean when you're starting a services business you're doing that because you're inherently already skilled something if you're an agent you break engine agency you probably have clients if you're a PR person same thanks bye. video and was very different I had to learn you know digital sales and how to monetize the piano all these are different Blair is as that type of business I think it alternately comes down to finding advisory board pulling those people and tapping them for their expertise and guidance to help you learn do what kind of research if you can surround yourself with people who are in power in that category where you maybe aren't as strong and then definitely take space I found that when I mean when I'm in high intensity plays if I don't actually just take some space to break away and and clear my head I'm not actually equipped to handle the big decision making that I need to be able to do I know that a nice yes sometimes people feel that's wrong like if I'm in a moment of adversity it means I have to work more actually you could be better served if you just stopped working and just took some space and your brain will still be marinating on that working on in the minds but you'll be more equipped to make the hard decision because you give it some space that's great advice he doesn't have to unplug it step way jostling Johnson is my guest right now she is the founder of video Inc I'm mark lack on business rockstars connecting a community of entrepreneurs is what we do here and tell us a little bit older page about video and real quick is the go to online industry trade for executives knowledge. okay and what inspires you most of what you guys are doing right now I think I really actually moving the needle on the business I mean in the industry much in the way that techcrunch really escalated how the tech business was going like we're doing the same thing for the video so so any video space where the mistakes you see people making nowadays everybody's capitalizing on social media and implementing native videos upload on there they're using used to videos become one of the huge platforms everyone's capitalizing on what the mistakes you people do when they're using video. I think everybody has their sentence that video is going to be the end all be all and that's going to be there around so they're sort of doing videos for the sake of doing video and I just think with any business chasing a trend is it that might not be the right fit for your business it's not a good so what are some do's and don'ts D. a practical do's and don'ts for us. it comes to video I mean you're full of it I know you are you ready Hey it's it's the same advice that you give anybody is going into any business that's really your video strategy should reflect what your users are needing not what you think that they want or think that they need because you want to be in the trends on. so I think that if you're going to produce video it should be purposeful and it should be done right and it doesn't have to be masked ball you and maybe it captures a small audience start by buying audience not rich right are charging that is that is not a win win games some people say you got to have a high quality in some people argue the quality as a matter of the content that matters would you what would you say. the quality or is it the content I would say. it's it's really a little bit of both I know that's not really a. opinionated answer but why video on Facebook is not inherently high quality per se but people who are talking to their Cameron in people who are engaging with the viewers and that way like that experience can't really be taken away just because it's low quality where as some stuff that's very high polished high quality docu series it looks beautiful may never really capture a huge audience and so I think it really just as a nice balance between a little bit about founder of video in Johnson Johnson I PC for coming on thank you I'm Marc lack on business rockstars connected a community of entrepreneurs join us on Facebook Twitter and a lot of business rockstars dot com. so when people sometimes business owners."