Are you a Native American healthcare provider, recovery counselor, social worker, domestic and sexual abuse advocate or traditional healer working in Native American communities? Doctor ruby Gibson will begin a 7 month advanced immersion in healing historical trauma. This online masterclass looks through the lens of a 7 generational recovery approach to provide powerful proven modalities and is offered tuition free to tribal members, registration deadline is February 21st. Info at freedom lodge dot org who support this show. Your two did Native American calling. I'm Sean spruce. What do you remember from your trip to Hawaii? Do you think it was in tune with native Hawaiians wishes for their home? That's the question that Hawaiian tourism officials are now asking as they draft a new direction for tourism. You can join our conversation by calling one 809 9 6 two 8 four 8. One of our guests, Kai Noah, our kajo. A cultural consultant. I know I'd like to ask you more about the role of the pandemic on these rebranding efforts with Hawaii tourism. And I think that back in 2020 when the pandemic shut down Hawaii's tourism economy, I think a lot of people their first thoughts were probably, oh my gosh, this is going to be a disaster. However, a silver lining to this financial setback was that local Hawaiian communities and the environment actually thrived. Can you talk about that? I can, I can. And sometimes easiest way to think about it is that feeling when you wake up on a Saturday morning, if you work Monday through Friday or whatever your schedule is and you don't have to go to work. And you get up and you get out and you start driving and you realize there's no work traffic. There's no school traffic. The roads are empty. And there's just a weight off your shoulders. That is, despite the financial hardship and that a lot of people experienced and a lot of people did have that unemployment coming in, there was this sense of relief from sort of the crushing weight of just everything being overcrowded. Our beaches our hikes, the grocery store. And a lot of people, you know, myself included thought, wow, this is what it was like growing up. It was a throwback to those days when there were much less people on the islands. And you drive around and growing up in Maui, we would remember being very young and watching my dad sort of just wave two people as he was driving down the street. And I realized that it's because in Maui in those days, almost everyone knew each other. You knew families. You recognized cars on the street. You know? And have we lost some of that? Yes. Did was some of that already lost in the time that I was a child from 50, 70, a hundred years before that, absolutely. But the feeling of a little bit of a release like a pressure release valve was amazing and yes, we saw water quality being cleaned up less sunscreen in the water we saw fish and marine life returning into the near shore environment and it was really a beautiful thing for some time. I love that expression don't feel like you have to go to work and you know listening talking to you and John and I'm feeling some mixed emotions here I know because my family and I we actually took a vacation to Hawaii in 2019 that record year for tourism and you know we were part of that ten and a half million people onslaught under your beautiful islands and yeah, so it could definitely understand how nice that must be just to get a respite from so many, many people. Let's go ahead and go to the phones. We have Jennifer. She is listening in on KU and M and algodones, New Mexico, Jennifer, you're on the air. Hi, thanks for taking my call. You bet. Yeah. I just, I just wanted to say, I actually I was listening to you had a show on a different thing on Hawaii late November and I called in. So I'm going to say pretty much the same thing. I went for the very first time in my life to coy in early November. And I was mesmerized. I was blown away, of course. But I found myself embarrassed by, you know, as a mainlander, seeing all these mainlanders, mostly pretty wealthy looking. Just using it as a playground. It was just I was very aware that it was kind of an exploitative unconscious thing going on and was not giving that much of anything other than money to the community and I didn't like that. So I really as soon as I saw this topic this week, I thought, oh, yeah. I'm here. I'm going to call in again because yeah, I would love to, I want to come back probably in another two or three years. And yes, I'm going to have to relax the first couple of days because they'll be tired. But I would love to do some something to contribute back or to learn more about the real communities and the real land. And I'm a little bit disabled I'm older, but I can certainly handle a half day a couple of days in a row of doing some work. I would love to do that. It would make me feel useful and it would satisfy my ethics a whole lot better. So I just want to say this is great. I really delighted to hear this because I didn't like what I felt that I was part of at all. And also, yeah, I went to we went to a commercial luau and it was great. You know, but again, it's kind of uneasy feeling. Yeah, this is cultural education as a great show. But it was also kind of like probably a mistrial show. And I didn't like that feeling either. I wanted it to be I wanted us as an audience to be getting more educated. And to really see the traditional value of it and not just be a show. So there's nothing I can do to change the attitudes of my other of all of us mainlanders. I can do this change my own. But I want to do that. And I love that. And you know, I want to give back. Actually, anywhere I go, I'd like to give back. And I also love the idea of learning a language. So that's all I can say. And I have a question. Let's global branding. I don't know what that means. Thank you. Thank you so much for taking my call. Well, Jennifer, thank you as well for tuning in and sharing those thoughts. And I would imagine that kanoa and his people would definitely be able to find a job for you for an afternoon or maybe a whole day helping out with some of these initiatives. Jennifer asked about global branding, can you talk about that in more specifics? A little bit. But let me speak to Jennifer on her thought and her reference to her limitations because of being elderly and a little disabled and I think one of the core values of us of Hawaii is the understanding. We.