Yelp, Apple, Objection Dot Co discussed on MarTech Podcast

MarTech Podcast


Number of reviews. We took down in my opinion. It does scratch the surface. But it's just the tip of the iceberg and that's my opinion. I think most of the fake reviews in existence warrant removed. And they're still up there today. There's still existing on these listings. They're just hanging out and they're not doing anything about them. Content moderations very expensive and it's very pricey and a lot of these tech sites are incentivized to do anything about content moderation because it impacts their advertisers. So it's kind of a catch. Twenty two until i feel like government steps in or we figure out a technology to authenticate people that better to talk to me about what marketers need to think about when it comes to obviously the decision of buying reviews manufacturing them as opposed to making them. How is this medium changing. What are some of the technologies that are changing are being developed. You know in my opinion. The best referral is still word of mouth. The best type of referrals are word of mouth. Referrals coming from people who were inspired to share the company to their friends and family word of mouth drops during cove because we talk to each other less and we weren't going outside as much. But i feel like we're talking to each other and more people are coming out of their shuttles and online reviews are still important but word of mouth is coming back in order to inspire people. You need to provide a five star experience worth talking about. He needs so really go above and beyond what it is that you're doing installing. you know. I think that businesses who figure out the customer experience part of the business and really nail it are the ones that are not only going to be generating more reviews online or not talking a few here and there we're talking hundreds or thousands of reviews they're going to be getting the most word of mouth referrals. They're going to be surviving much longer than people who have to create these experiences. That never happened only to have customers. Come through the door. Inexperienced something different than what they read about online. And say. what the heck's going on here like this can't be right right because when people read reviews at our real they get these expectations in the head. I expect what i just read. Businesses who by fake reviews usually can't provide that experience. That's why they can't get that review. There's a lot of research being done to show that businesses who purchased fake reviews or providing a lot worse outcomes further customers than businesses who earned the reputation who actually provided that experience and then got talked about. So there's a lot to be said and feedback in an online reputation. I think the businesses that work on customer experience while markings important. They're gonna cut through all that you know. I think that from a marketing perspective. The answer here reviews her important that they're going to continue to be important. That's why people are buying them. And if you wanna do it the right way what you need to focus on is not a buyer views but had a manufacturer views. And i don't mean doing something shady i'll give you an example of how we got twenty reviews for the marta tech podcast. In the last week we reached out to all of our previous guests. I wrote one email. That said something. The extent of hey favorite guest of all time just wanted to touch bases. It's been a while since you're content was published on this month and this year. You've now been downloaded this many times. One of the reasons why you're download figures is so high is because we're able to syndicate the show through apple i tunes and apple. Itunes looks at reviews and they look at new subscribers. Would love your help. Getting the review number up which will not only show us that. You're supporting the show but also help drive incremental downloads. Would you mind leaving review talking about your experience as our guest. Here's the link here some instructions on how to do it. We emailed two hundred fifty people and ten. Twenty percent of them wrote the reviews. So we're looking at twenty to forty reviews that came in over a couple of weeks. That's manufacturing reviews as opposed to. I could go and buy twenty reviews. I might end up losing my whole business. Like i might end up not having a podcast and then i have to go work for somebody else so. I think that there's a decision to be made here of whether you want to cut corners with you wanna go by reviews or whether you want to spend some time reading your email templates and reaching out to the people in an appropriate way showing that you're providing value for them or that you care about the relationship and asking them to return the favor absolutely. Ab testing is very real when it comes to feedback optimization. I think it's in these days. Where essentially you're looking at the email subject line. You're looking at the copy inside of the message to see what is going to get a better. Click through late looking at the landing page where you're trying to explain why reviews valuable and then getting the person to the review site. There's a thing called gating and then not getting getting where you ask them. But one through five star question. Four and five star goes to the review site one two and three start goes to a form sites like yelp or getting really pissed off about that trip advisor. They'll actually show consumer alerts. If you engage in those practices but all of this all these little things evaluating drop off for you gotta be ab testing all the stuff. So that you can optimize the amount of feedback you get. 'cause feedback online is very very important whether it's a video testimonial from someone raving about your company to just a quick little message on google or yelp about how great your business was. I like to tell people to stop marketing. And be remarkable like marketing. A super important automation all these little things. That's great marketing right there. Stop marketing and be remarkable right. It's the truth in the sense that if you worry more about being remarkable and providing a remarkable service your marketing comet takes time to figure out processes and automation but the automation is just the tool. The tool can only work after you provide the remarkable experience so i always like to encourage people to be remarkable and to provide remarkable experiences if they want more feedback. I think that's great advice. I think it's the perfect way for us to wrap up this conversation. Stop marketing. don't actually stop marketing. But be remarkable and that wraps up this episode of the mar tech podcast. Thanks to kurt is buoyed. The founder of objection dot co for joining us. If you'd like to get in touch with curtis you can find a link to his linked in profile in our show notes. You can contact him on twitter. His handle is data boy. D. a. t. a. b. o. y. d. where he could visit his company's website which is objection dot co that co not dot com. Curtis also has a consumer site where you can look up whether the reviews are real or fake for some of the businesses that your thinking about. It's called ask for transparency dot com a special thanks to hub spot for sponsoring this podcast. If you're ready to align your team to a single source of truth to get a clear view of your business performance across marketing sales services the whole team hub. Spot will enable your team to adapt and evolve as fast as the changes in your market through data back decisions with powerful custom reporting and built in analytics to learn more about how you can scale your company without scaling complexity could hub spot dot com and also a special thanks to linked in marketing solutions. For sponsoring this podcast. It's time for you to do business. Where business gets done and you can get one hundred dollars of advertising credits towards your first lincoln campaign there. Some terms and conditions that apply. But you can get one hundred bucks off if you're launching that first campaign by going to lincoln dot com slash martic again. That's lincoln dot com slash tek. Just one more lincoln. Our show notes. I'd like to tell you about if you didn't have a chance to take notes while you're listening to this. Podcast advert tech pod dot com where we have summaries of our episodes and contact information for our guests. You can also subscribe to our once a week newsletter and you can even send us your topics. Just enjoy your marketing questions which will answer live on our show. Of course you can always reach out on. Social media are handle is mar tech pod on linked in twitter instagram and facebook. Or you can contact me directly. My handle is benjy shop. B. e. n. j. s. h. a. p. and if you haven't subscribed yet anyone a daily stream of marketing and technology knowledge in your podcast feed. We're gonna publish episode every day this year so at the subscribe button near podcast app. And we'll be back in your feed tomorrow morning. all right. that's it for today but until next time by advice is to just focus on keeping your customers.

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