Payless, United States, Puerto Rico discussed on Shop Girls


You can message us right there. Well, as you alluded to mom, there was another. Yeah. Not bankruptcy. But just they have done that back PayLess had declared bankruptcy awhile back, but they are closing all of their twenty one hundred stores in the United States and Puerto Rico. What is what was I don't know that this would have caught my attention. If not for the crazy stunt that PayLess pulled me weeks right in December talks about that. And it made huge headlines because it was so this was where PayLess opened a pop up shop called policy. Yeah. And invited a bunch of the influencers and had what we're actually PayLess shoes for twenty bucks. But asked the influencers, you know, to speculate what they thought they were worth and moat many of these Instagram. They said they would pay upwards of six hundred fifty dollars for these shoes, and we're going on and the whole idea was that PayLess was going to do an ad campaign with all of these fancy fashion people saying like, oh, I love this. I love this. And then. The whole thing right? Right. I found the most interesting. This was an article that I was reading in fast company, and they attributed it too fast fashion, dine off, and I thought that was interesting that they think this is just one more sign that there's a shift in consumer behavior because according to them, and they say people are moving away from poorly made inexpensive fashion items that for decades people have gone to h and forever twenty one and all of these clothes that they could wear a few times and then get rid of them and not worry about it. But according to fast company, they say the fast fashion brands are on a decline, and that PayLess would be one of those. I mean, this has been a discussion for a while now, and I don't know that the idea of affordable fashion is going away. But I think that it's got to have a really strong brand position. I just read another article I'm trying to think where did we have this on our schedule this week to talk about why Zara is doing so much better than H and M right now. No, we've where did I read that? I don't know it up. No, I. Tonight. I read it I read it. But it was just talking about like, I mean, all the things that's our does right and making it feel like a real fashion experience, and and really on trend and even ahead of the trend in creating creating an environment and H M kind of being a little more traditional in the way, they do things and it's just not connecting anymore. What they're saying is that consumers are kind of tired of this partially because it's environmentally unsound. And that brands some of the shoe brands like they give the example of all birds in Rossi's are high-quality. They're equal friendly. They're durable in those companies are really thriving right now. So I don't know I I hadn't really thought about that that that these companies are kind of losing favorites. I mean, I just think I mean, gosh PayLess, it's never been a fun experience. It's never been fun to walk in there. I don't remember the last time I was in a paler. I mean, there might actually have been things that you would want. But it's like they weren't doing anything to entice us to go there and that whole stunt. They pulled seems like well, maybe they're going to start doing that. Maybe they're going to show us like look at how things also like we have. I mean. I don't know DSW feels like a more powerful opportunity and has brand name shell that's a whole different. It's a whole. But I think people like that model better. I think the lake I know am I wrong. Tell me correct me. But I think people would rather think they're getting a good deal on brand name merchandise. They sort of know the value as opposed to something else. Hey, here's another thing. I mean target continues to do all of the fashion categories better. Target has some really cute shoes. And I I mean, there are some so many times where I in my office. See people wearing adorable little booties or something. And I ask them where they got it. And it's target. Yeah. So I think that you know, that's a factor too. I don't know. But anyway, yeah. Wasn't that whole advertising stunt that whole thing? Well, maybe. Didn't get the message from the other. So please remind yourselves in all tweeted out on on Monday. But our in our March issue, our branding columnists in this is in twincities business Aaron Keller his March column, which we're gonna push live early. Because of this news this week. Is about the stunt about the policy style. Really? He his take on it as a branding expert. Was it was dumb. I was so surprised because I'm like, oh my gosh. And we were talking about how funny and how ingenious and and it was kind of fun to see the influencers squirm and his take was why was it? What they're this wasn't doing anything to drive people to pay PayLess. It wasn't making it seem more appealing except. I thought the idea was that in a way did 'cause people are seeing that these are really cool shoes. And they look good. And yet, they really are inexpensive. Yes. I'm gonna heat. Exactly. And I'm not saying, this is one opinion of his opinion was that it kind of missed the Mark. And that he actually thought they did themselves in this service by focusing on this price discrepancy, which was so enormous people saying these shoes are worth six hundred and fifty dollars when they sell for twenty that it actually could have the reverse effect in may make people think like, well, how are they selling them this cheap? Who's actually making these shoes where are they coming? Well, and that that goes back to what what fast company saying exactly wanna do that. Exactly. And and we know that the trend is and especially among younger consumers, they care more and more about where things are made how they're made the whole mission of the company a company like PayLess is completely out of step with that for a short time at least didn't Christian Syria. No designed some shoes for PayLess. I'm almost sure he did. You might be right about them. Yeah. I usually that sounds right. Eight to two deaths to note this week one local and one not James Dayton, really lovely tribute to him in the Star Tribune. I mean, he did even more than I realized I mean, I didn't realize that he had worked for Frank Gehry. And some of the projects that he was involved in but locally he he died unexpectedly this week it just fifty three years old. But you know, he designed the bachelor farmer he designed restaurant, all my and Lynn hall in so many spaces in town. He even designed shoes at one point for. I think for Allen. Yes. Just a really a real talent. I he's also on the cover of the new issue of Minneapolis, Saint Paul's home in design magazine. Yeah. Yeah. So really sad news, and then nationally Lee Radziwill died yesterday on Kennedy's sister. Yeah. What do you know about Lee? Do you have? She was a lovely woman. She was very high society. She always to some extent, obviously lived in your sister shadow, but they would wear close very close. They used to go during the presidency. She went on all kinds of trips with her, and I've seen lots of pictures of that she was she was definitely a major part of New York society. Did you know that her first thing was actually Caroline? But she went by Lino was her middle. Name was eighty five years old. So anyway, a lovely tribute tribute article, and wow was she stylish personal. Yes. In women's wear daily. And we'll post that on the shopgirls page at mytalk one zero seven one dot com. We'll be back with more news in style. Right after this. Mytalk one zero seven one everything I love it. When a plan comes together entertainment. Hey,.

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