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Automatic TRANSCRIPT

Preface that by suggesting we we may go little bit longer but there were a number of good questions that came through and the first one that read is is kind of in line with content being king different form of content now you purchase a television arm you were buying up your else that helped with usa wrestling new media which are the platforms that are now hertzian broadcasting rights and even comcast own nimby see universal launch their own ott which there was a little bit of at tation to that at the usoc level and we'll see some of the games being broadcast this winter on their ot some of the actual participation participatory sports and competitions how do you think new media will impact the winter olympics this month or next month and when i say impact you think you were shit is going to continue to increase is it plateaued is it gonna kline are you on certain and then the impact that will have on sponsors and overall revenue for usoc in other nfc's this is a great question because it's really driving where the ultimate wants to go with the sport program and has a huge potential fact on lacrosse inclusion in the game or any other sports inclusion in the game nbc's been able to monetize their investments in the olympics through the sale of advertising rights and the sale of subscriptions to the five cable networks that they put the games on so ten cents a month they saw you know another one hundred thousand of those that adds up pretty quickly so that's how they monetize that huge investment but what's happened with their viewership is two things the demographic is skewing significantly older it's folks like like me and older who who have loved the olympics gathered around the television when there was three ways to watch olympics and we still want to do that and nbc coined the phrase much must watch television and live sporting events are still one.