Coke, David Sinclair, Institute Of Genetics And Cell Biology discussed on Purity Products


Always great speaking to you. Well, it's great to have you with us. Let's text on this resveratrol phenomenon for those people out there who just vaguely familiar with the story. What exactly is resveratrol? And why is it all over the news today? Well, first of all, it sure is all over the news. Especially the health news. You know, I read about 20 health journals a week, and every one of them seems to have an article about resveratrol. Basically, resveratrol is what we call a poly feen All it's found in red wine. It's found in purple grape juice. It's found in buries its even found in peanuts. And the interesting thing about resveratrol is it's actually produced by plants by plants themselves to protect themselves against any kind of injury, any kind of infection and against any kind of radiation. And the finest, really first became interested in resveratrol mark about 1992. When resveratrol was first isolated from red wine. It was also found at that point in the skin of grapes as well. And this is what got all those scientists interested. The early studies showed that resveratrol seems to extend the life of fruit flies of worms and even some fish. Well, anything that extends the life of anything is going to peak. The attention of a scientist absolutely well well by 2006. The Italians find is discovered that resveratrol extended the life of certain fish. Like 56%, and it even increased their swimming ability. Well, also in 2006, and here's what really got them interested? Ah hobbit researcher David Sinclair. Reported that resveratrol counteracted the negative effect of a high fat diet in mice by 30%. Now given that most Americans seem to be on a high fat diet, this was pretty darn interesting. Well. Later, research goes on to show that best virtual had a very positive effect on a number of interesting things like blood sugar levels, like normal cell growth, and it even seems to protect the intestines in the colon. It's definitely supported normal and dramatic activity in the body. It improved. Endurance. There was even a great study at the Institute of Genetics and Cell Biology in France that showed that it dramatically improved endurance during aerobic activity, and it even proved to support brain function. Great study from Wilde Cornell Medical School in New York. I was just reading that it even neutralizes free radicals. But the reason the bottom line reason mark that it's all over. The news nowadays is research at Harvard. They found that caloric restriction eating less actually slows the pace of aging and extended the life span in laboratory animals by 40%. Well, whenever our health is threatened any perceived health threat like not eating enough caloric restriction, your body feels threatened. This switches on what they call the longevity gene in your body. It switches on sort of a protective mechanism that begins on a federal level metabolism changes your ability to adapt and cope dramatically changes. There's a major Positive influence on growth hormones and stress hormones is actually an increase in repair. All of this switched on by a family of genes. We called sir to ins, but here's the key, according to the work done by David Sinclair at Harvard. Now, this is important. The most potent activator of these or two and jeans, in addition to caloric restriction is resveratrol and a great hope Is that what's happening in all these animal studies? All these amazing benefits with resveratrol will translate into people as well. And this is why millions of people all over the world are now taking resveratrol pretty much every day. Wow, this is amazing. But let me take a step back for a moment. I know you've been working with purity products for several years on their coke, you formulas. But now they feature coenzyme Q 10, which you say is Justus important as resveratrol, especially for your heart health, and you also say, in some ways that it's got even more evidence behind it. So let me ask you this. Who needs Coke? You 10. And what exactly is it good for? Well, first of all, let's take a quick peek at what a co enzyme is. Ah, Coenzyme is any substance in the body that speeds up the rate at which a chemical reaction takes place. It's like a vitamin in many respects. Well, Coke you 10 is the nutrient that is responsible for the energy. That's the key word. The energy that supplies your brain, your heart, your liver, your kidneys. In fact, we need coke. You tend to literally convert all the food we eat. Into energy. Wow, that's amazing. Yeah, well, that's what it's all about. Not on ly that, but it's a very powerful anti oxen and I remember Mark. Let's go back to 1963. That's a while ago while I was teaching for the first time, physiology and nutrition And I remember speaking about coke, you 10 at that point that this is 1963. And at that point it had only been discovered six years before 1957 at the University of Wisconsin, where they were looking for what makes the heart beat. They were literally looking at heart saying, what is making this darn thing beat? Well, they found out that was Coke, You 10. And that coenzyme Q. 10 supplies that energy, in fact, by 1978, A British biochemist named Peter Mitchell wins himself a Nobel Prize for describing what he called a bio, energetic energy created by.

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