ABC, Alexa, Reuters Institute discussed on Future Tense

Future Tense


This is an ABC podcast. Streets congested with vehicles, but one of the world's largest aircraft manufacturers thinks it has the solution. It could be the traffic jam headaches of your commute. Brings flying car prototype, which the world's largest playmaker settlements. They achieved a successful inaugural test flight. I know it's idea that's been parted sci-fi for generations. But among technologists, it seems it still has come and see. Boeing so-called low stress mobility is competing with arch-rival Airbus and numerous other firms to introduce small cell flying vehicles capable of Bertel takeoff and landing it's a technological field. Sounds a lot like a helicopter to me. Hello, Anthony Fennell here. Well, future taints. Now one person who will know is Carlo Ratti, the director of the sensible city laboratory at MIT, the Massachusetts Institute of technology, and he'll join us a little later to talk about the potential urban impact of flying cars and also automated vehicles. I we're off to Oxford and the Reuters institute for the study of journalism, they have a report published called the future of voice and the implications for news. It's all about the potential of voice activated smart speakers, powered by intelligent assistance, think. Amazon Alexa, and Google assistant his senior research associate Nick Newman. What was saying is the moment of sort of lots of interest and hype around voice activated speakers in particular that growing credit quickly, but we know very little about how they're being used the platform selves of very secretive. About even how many devices have been sold let alone giving aggregated takes her about how for example that being used for news. And this is kind of important because that will so asking publishes to invest significantly increasing content for these devices. So what we were trying to do is essentially understand the situation today with early adopters. But also, what some of the barriers might be more people using voice. And specifically how these devices were being used for news. Are they going to be important in the news ecosystem on not the Reuters institute's report was based on user surveys in the US and Britain as well as focus groups in both of those countries and Germany what they found was that despite this -cation smart speakers are being used in a very basic way. Totally. Yeah. I mean when we asked people eighty four percent say that they using it for music and two-thirds say that it's the most important feature so sixty four cents cents most important feature early. One percent say news is the most important feature will though people. Are you know, saying give me the news Alexa, the news Google ferry? Few people think that's very important or finding much value out of it yet. And that was one of the main findings is actually and again when we went into people's homes as we use the news all the time. But then you can look at what's happening on their devices. You can look back at the history of what they've done maybe they accessed at once last Wednesday. So it's not yet. And I think there's number reasons for this is not yet becoming a sort of key device for news. We'll let's come to those reasons in second, but podcasts aren't being accessed via these voice activated. Speakers yet, either not significant numbers, according. Percents significant numbers. So we sort of got up this number different ways in the survey. Maybe ten percent fifteen percent said that they were accessing podcasts at least monthly through these speakers these of the owners, but actually if you ask publishes a new about one will two percent of their total traffic is coming from voice activated speeches Online's. Most of their traffic is still coming from all from district computers, and in terms of podcasts, and I think the reasons for that because Paul consequential personal thing and these really shat devices so the sitting there in the living room and quite often import cast you have very specific tastes that a specific to you may be back your passion or comedy, you like, whatever. So it may be the wrong device in their own place. And a lot of the podcast growth that we've seen young people particularly through headphones and out of home these devices, not yet out of home that is coming. They coming to headphones and cars, and so I think that is going to completely change the picture. But right now podcast is not from. Central so returning to the consumption of news. What you see what does the research tell you might be some of the reasons why there hasn't been a significant take-up today, we asked people in the survey. And basically people said thank you much news. Anyway from different sources. I mean news is just everywhere so complete different picture from twenty years ago when us was kind of scarce now, it's abundant it's in the air. It's kind of coming out through notifications on mobile phones. So it's not the people want more news. I think what people want is news that's relevant specific to them and in the right format. And at the moment a lot of the formats of this stuff is essentially just offcuts from radio. But the context is different. So people said, well when you say give me the news, Alexa, what we really want is is a minute summary and most of the publishers providing sort of five minutes, ten minutes, fifteen minutes, those guy we talked to New York who is a New York Times us, and he said just give me a minute. And he's getting the daily which. Which is the New York Times daily podcast, which is about twenty five minutes, and it's just a complete mismatch of expectations even though he's in the right grand? Now, you didn't just pick to news consumers for this research also spoke to eating leading publishes include. You have the Neil time and the baby say ABC, and the what do they say do do they see this is a potential new form of technology for the delivery of news and an Ave making efforts to try and work out how to tailor it to the potential audience. Absolutely. I mean, what you have to recognize these very early days, and I think pretty much everyone. We spoke to recognize that voice is going to be a really significant disruption to media and particularly to access to media the way in which we lax us voice is going to be an easy way to access the programs. You know, you love already it solves real problems. People have in the homes of picking up their phones. Trying to connect them then mobile phones to the television or the radio, whatever, I think, everyone recogni-. Is that? And if you're a broadcaster like ABC this is here today. So even though podcast not being used heavily these opping us as replacements for live radio today. So he spoke to the NPR National Public Radio in the U S nineteen percent of the online streaming for that system radio

Coming up next