Listen: Eric Ryan, Adam Lowry, Adam discussed on How I Built This
"Were you noticing in nineteen ninety nine that eventually would lead to cleaning products what was going on around you? I was working on a project for Colgate, so I spent a lot of time in the grocery store, and I just started looking at the cleaning. I'll and saw that it was such a big category, but a sea of sameness, like everything looked and smelled the same. The brands were pretty dated. And so that was kind of clue of dig here. But I mean, you're twenty five. I get you working on an ad campaign for Colgate, so that makes sense. You start to get some exposure to that industry, but like it could have been anything. I mean, it could have been chewing gum like you could have. What was it that that made you think wait a minute cleaning supplies would really like, I think with any idea, you start off from his absolute place of insecurity. Like when I mentioned this, my mom, she's like, I've never seen you make your better, you sure you're the right person to start a cleaning products business. So I hid the products underneath my bed because I didn't is pretty dorky. I didn't want anybody to know. I was even thinking about this category in Adami. We're both back in Michigan and we were driving up north early morning to go skiing and being close friends. If I'll like Adam was somebody I could share an idea with is the winter of ninety. Nine presumably going skiing. An even know there were skiing in mich-. Again, but keep going. It is technically skiing. Okay. And I mentioned that, hey, I think there may be an opportunity in this space, and I remember Adam looks over may as he's driving and goes, you know, have a degree in chemical engineering. That would be useful. And then we just it was sort of one thing leading to another that innocent. Well, you know, not only these products really ugly, but did you know they're super toxic as well? Yeah. And that was kind of where one idea gets added to another and it kind of goes from there. But I, the one point to remember is we got there to go skiing. And we went up the first chairlift and we did a couple of runs it. We realized we more excited to go work on this idea that we were to keep skiing. So paint the picture for like cleaning supplies. Approx ninety nine. Like if I'm going into Safeway in nineteen ninety nine. I'm going to get four zero. Nine. I'm gonna get mister clean writing, really strong sense. There was kind of like eat of your eyes weren't watering. It means it wasn't cleaned. It was it was a pretty toxic category into Adam's point. That was the thing that he brought that really opened my eyes. It's like you mean like you actually plu when you clean and you use poison and make your home healthier."