Sirius Satellite Radio, Satellite Radio, Xm Radio discussed on Trailblazers with Walter Isaacson
It took nearly ten years a world war and many technical refinements before radio was ready to become a truly mass medium I nine, thousand, nine, hundred, twenty, four, or five, hundred and thirty stations on the air in America and by nineteen thirty. Two. Thirds of Americans. Had Radios in their home, and then we're more than a million cars on the road that were equipped with radios. In those listeners were treated to an impressively diverse range of programming so imagine yourself in. CHICAGO. In the Mid Nineteen, twenty s this is Derek. Valley. He's a professor of communications and media at the University of Michigan. NBC The National Broadcasting Company. You would have access both to I. networked programmes that is to say programs carried by the National Broadcasting Company NBC, or CBS, the Columbia Broadcasting Service, and that would feature in the evening. Live concerts from jazz clubs would feature nationally known entertainers comics. You would have access to a sports, broadcasts the news of course, but you can also listen to a local community broadcast in Swedish or German or Polish Senate was quite diverse. I access points for Americans. Radios rapid rise presented challenges for both those trying to regulate it and those trying to make money off of it in the early days of radio and aspiring broadcaster simply had right to the Commerce Department in Washington to request a license, they would be assigned to frequency and told when they could broadcast. That was about when it came to regulation. So this did create opportunities for innovation also created. Occasions for some real abuse back in the nineteen twenties and early Thirties, radio was very lively and important as community service but it also was a place for some of eccentrics, loudmouths and So the way to respond if you listener to complain to the station or right away to. Washington. So it was a bit of a wild wild west situation. And eventually. Enough complaints that Congress responded by creating. The Federal Communications Commission. The FCC was created in one, thousand, nine, thirty, four. It was welcomed by companies that had investments in radio and wanted to make sure that the programs broadcast did not alienate large segments of the public. But. It was hard for those independence stations to make money and eventually they began to consolidate into networks like am be seen, which allowed programmed on these independent stations to reach a national audience radio in the Nineteen Thirties and forties also provided news radio plays detective shows, soap operas, children's programming, and live play-by-play sports broadcast to a nation struggling to economic depression and more. But by the late nineteen forties, radio supremacy was challenged by a remarkable new technology. Television. Popular Radio shows started appearing on television leaving recorded music as the mainstay of radio programming. Predictions of radios demise were everywhere in those predictions may well have come true were not for the work of some scientists working out of the bell labs in the late nineteen forties. Untold. Then radio signals were still being strengthened and amplified using vacuum tubes but after the war bell scientists started experimenting with Transistor Technology. And, eventually, it was adopted for radio. Transistor Technology was truly transformative innovation for the medium. Suddenly the radio became a portable device, it had been a mobile device in cars from decades earlier but suddenly, you have young consumers with a transistor radios in their hands, a spinning the dial looking for of Fun Music Listening to encountering rock and roll and taking the radio with them. To parties to the beach. Out of the home where radio had been kind of centered and therefore controlled by parents and Patriarchs into another demand. The transistor and rock and roll helped propel radio's popularity in the nineteen fifties and sixties by the turn of the century radio station ownership. In the US was concentrated in the hands of a few large media companies, and although public radio continued to offer a broad range of quality programming many listeners felt commercial stations had become too formulaic and ripe for disruption. It's September twenty, fifth two, thousand one and a company called XM radio is about to launch to broadcast satellites into space. What did they decide to call their satellites? Rock N. Roll. Within a few months Xm started the first National Digital Satellite Radio Service. It was followed in two thousand and two by a second national service run by a company called Sirius Satellite Radio. Satellite Radio had several advantages over terrestrial radio. It's programs could be heard across the continent and because funding was based on a subscription model. Much of it was ad. Free. and. Perhaps most importantly. FCC Regulations did not apply to satellite radio. That last point was crucial. In two thousand and four Sirius radio. was able to lure Howard Stern America's most popular. Jock away his home station. They offered stun an unprecedented five year deal worth an estimated five, hundred million dollars. During his years on FM radio. Stern was fine more than two million dollars by the FCC for broadcasting it considered to be indecent material. That would no longer be an issue on satellite radio..