Victor Talking Machine Company, Victor Company, Sterling Johnson discussed on TechStuff



Frankie wanted more money for himself and eventually began to sell knockoffs of Berliners works while simultaneously bringing legal action much of its spurious in nature against both Berliner and Johnson the process eventually prevented Berliner from selling gramophones in the United States and nearly bankrupted. Both Berliner and Johnson in the process, and this was infuriating to them. I mean, they were the ones who had created this technology and now this salesman. They had worked with was claiming that they were the ones infringing on his patents, his ideas and his trade secrets, but in nineteen oh, one Johnson Berliner and some other entrepreneurs got together and founded a new consolidated company that took Berliners facilities and Johnson's manufacturing plants as the basis for the new organization, and this was the Victor talking machine company which incorporated on October third nineteen o one. So the Victor talking machine company was older than the Radio Corporation of America. That would not be born until nineteen nineteen but Sarnoff looked at the Victor talking machine company and thought this is a way I could sell more radios, I could take this company and take their product the the gramophone. Essentially, although they didn't call it that in the United States like they couldn't that. They started calling it things like the Victoria, those one that the Victor company made I can take that I can incorporate a radio into the design of those machines sell it as a new product and sell more radios this way, also just as a quick aside. The Victor trademark is one of the more famous ones in business history shows a dog specifically a FOX terrier sitting in front of a gramophone horn. And the dog's head is tilted slightly from a painting, titled his master's voice and the artist was Francis borrowed, and it was made in eighteen ninety nine the dog was named Nipper and once belonged to Borodin's nephew, Mark, Mark had tragically passed away. And then Francis sawn Nipper one day sitting near gramophone with his head cocked. And that led Francis. To wonder what the dog's reaction would be if they had happened to be playing a recording of. Of his old master, Mark speaking that was the expression for the painting. They tried selling the painting as a magazine illustration to no avail, and ultimately sold it to the gramophone company for the princely sum of one hundred pounds. Sterling Johnson got permission from the gramophone company to use it for his products under the Victor company and Berliner trademark the design at some point transferred that trademark over to the Victor company. The whole story is super fascinating. And I'm sure I'll devote a future episode to the Victor talking machine company. But for now, let's remember that it started in nineteen Ninety-one. And even though it grew out of an older company. And then would eventually get incorporated into our CA. I'll explain more in just a moment. But first, let's take another quick break to thank our sponsor..

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