Listen: Sodastream, Ken Pepsi, Pepsi discussed on Here & Now
"Cold. Old liquid fizzing on your tongue. That job has been outsource to seltzer 's. And so nothing going faster right now. Then sparkling, water sales are up forty percent year over year, just monster numbers, and that's precisely the trend that we see Pepsi chasing today. It's interesting cost country. It's different. You know, here in the New England area, you whole aisles can be devoted to Celta water, some parts of the country. They don't even have it, you know, on a roadside places. So it's it's obviously big and huge, but still moving. And so let's get to the elephant in the room for many when they hear about sodastream being bought by Pepsi co sodastream started as a British company, but the Israeli owners put a factory in an Israeli settlement in the West Bank, what Palestinians and their supporters see as illegal Israeli occupation, the actress Scarlett Johansson got flak for being a spokesperson for sodastream. The company argued that they gave Palestinians jobs, but announced in two thousand fourteen. They were going to move. The factory is this part of why it's being sold and Ken Pepsi's shake that which for a lot of people, it stuck to sodastream. Yeah, I think it's really interesting to me because on the one hand, sodastream is popular because it has this positive moral Valence, right? You're not drinking sugar. You're not using extra plastic bottles. You're doing something that's good for the environment. The world, we should say they have these reusable bottles. So there say hundreds of thousands and millions of throw away water bottles. Yeah, absolutely. Thank you. It's great context. But at the same time, you also have the fact that you know pro-palestinians group said it represented support for Israeli occupation of Palestine. So sodastream left the West Bank, but it laid off many of its Palestinian workers which only compounded the controversy because it was seen as punishing, the Palestinian population. And so it's really interesting. You have this company that on the one hand, people are excited about precisely because it seems like a moral alternative, but then it also has. These moral questions that are anchoring it down well, and so long term, what do you think? I mean, other companies have tried to think you told us homeless or somebody. Some one of the soda companies tried Pepsi buying sodastream good move. The answers that I have no idea, but but I think this is just an important bit of historical context. So the company is, you said was founded in nineteen? Oh three by gin distiller in England. It was very successful at took off the nineteen seventies nineteen eighties in the UK and then the fad faded. So it was bought by an Israeli company taken over by private equity and now rebranded the fact that the fad faded isn't important historical data point because it suggests that just like drinking soda, just like drinking five hour energy sodastream itself could be a fad and spending three point. Two billion dollars on a fad is a very risky proposition. What might be the next thing after. Making your own soda water. You know, I vs visit. I don't know. We might just go back to sort of our Hamad basics and just drink out of the tap as crazy as that sounds. Sometimes thing I'd do. New York is put a glass under the sink what fill it up with water and then consume that glass. Yeah, I might be all the rage. I think that is whacky actually joking. But let's hope we have clean water in the years, drink Derek Thompson, senior editor at the Atlantic. Thanks as always. Thank you. And here now is"