Roka discussed on Marketing Today with Alan Hart
That it's where you come to watch whether it's ad dude oil You can watch all of that in the roku channel creating The entire experience if you will within the channel and on our platform right so imagine that ms to into a platform which is what makes it really. Unique messes you just mentioned roka's originals congrats on the launch of that about the launch. And like. how did you even market it. We took a really different approach than how usually market original is on mocked. his strategy was to be focused on. How can roku come out with the biggest campaign that we've had today and mainly sorry. I should say. I'm primarily used the power to do that. We have the unique opportunity. I would say to connect off shows to audiences at scale right obviously. The first round of our originals was acquitted.