Ford Motor Company, Motorcycle Industry Council, James Hardiman discussed on Marketplace Morning Report with David Brancaccio

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Podcast is brought to you by Kronos S.. Cronos knows that hiring and retaining a modern workforce of salaried hourly full and part-time workers can be challenging especially in today's competitive job market. That's why Kronos Renaud's puts HR payroll talent and time in one place so HR professionals. Supporting a blended workforce have all the tools they need to engage and motivate their people every step of the way learn more at Cronos dot com slash. Hr Swagger cronos workforce innovation that works. Get your motor running. Get out on the highway. Baby boomers had been the born to be wild generation butter aging out of motorcycling. Now a story from reporter Sue Carpenter on how the motorcycle industry is focusing gone younger women. Sarah Fiori started riding motorcycles five years ago Alex zipped around as a passenger for Awhile Al and then I was just like no I gotta get up front. Fury is thirty and part of the fastest growing group of motorcycle riders in the US millennial women. It's just it's like the most freeing exhilarating amazing feeling in the world thanks to riders Fury One and five motorcycle owners in the. US is now female female according to the Motorcycle Industry Council that's double their share a decade ago the barriers to riling are disappearing. Bikes are smaller. Less expensive less powerful full and easier to handle and the Internet has played a huge role cinnamon currencies with the Motorcycle Industry Council. She says Instagram facebook Youtube Youtube. Now you can go online and there are women's rights groups just a lot more easy to connect with like minded people a lot of those women's groups have come to the attention of major your manufacturers Babes right out drew fifteen hundred riders to central California last month it was sponsored for the first time by Harley Davidson. There's also the women. Writers world relay sponsored by Indian motorcycle. The rise in women writers is coming at a good time for the industry annual motorcycle sales peaked at about one million in two thousand six WCHS. But they've stalled since the great recession at about half that the industry us in a tough spot James Hardiman is managing director at wedbush securities. Those aging aging baby boomers have put it in a tough spot by parking there wheels for good if you just look at the math. It's going to be hard to replace place sixty five year old white American males so the name of the game will be expanding. Your Customer Base Ace. When he said are one way to do it in Los Angeles? I'm sue carpenter for marketplace and too much quieter horsepower. The Ford Motor Company formerly formerly debuted a new electric vehicle last night. It's called the Mustang Mach e think Mustang but it looks like what it is a five seat. SUV The plan is for several. Several variants of various ranges and horsepower is just over two hundred miles per charge up to three hundred miles. The head of Ford sees the electrics as arguments for globalization. And here's CEO. Jim Hackett in an interview with my colleague. Marketplace host Kai Ryssdal. There's an obligation. I feel it as because I ran another company. Where you've got to be highly considerate of making sure? You're taking care of that workforce in your global footprint decisions how the tipping point here is we. We can't make everything in America. This new vehicle is going to be sold around the world so you you actually need the benefit of different kinds of suppliers to the average or costs down but your net employment if it grows. It's good for everybody and that's what's happened in our net employment in the United States has grown in the last five years. KYW's interview with the Ford CEO is coming up on marketplace this evening in New York. I'm David Brancaccio with the marketplace morning report from A._P._M.. American public media..

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