Mona Lisa, Vincenzo Peruggia, Margaret Talbot discussed on Akimbo: A Podcast from Seth Godin


See what made a difference for me, and my small business Margaret Talbot in a great article in the New Yorker, chronicles, Chroma phobia, the fear that historically some people have had of. Paint of color and the history of why we think that Greek and Roman sculptures, the ones that are coming to mind when you think of Greek and Roman sculptures should be white because they weren't white. They were painted. And yet we think they should be white. She quotes art historian Fabio Barry, who's now at Stanford who's complaining that a recreation of some sculptures that he saw of the emperor Augustus at the Vatican museum, quote, look like a cross dresser trying to hail a taxi. But it's not just recently that people have spoken up because it turns out it's not just recently that colored statues have been turning up for over a hundred years experts in the art world have known that marble sculptures from Greek in Rome were painted and yet despite. Fight all the evidence. Mostly they're displayed in their original, white one reason is that when you look at these painted sculptures, and you can see some pictures at akimbo dot link. If you click the show notes is that they look wrong. Not only do they look wrong in the sense that they don't match what we think they should look like, but they're sorta ugly sorta amateurish they rub people the wrong way. How did we get here? And what should we do about it? I a little bit of a note about the regular kind when it comes to art. Think for second. I'll wait name the most famous painting in the world. He got it. Everyone says the same thing the Mona Lisa, but as recently as one hundred and fifty years ago, the Mona Lisa was generally unheard of. It wasn't a famous painting. It certainly wasn't considered the best painting in the world. So what happened? What happened is a great story in one thousand nine eleven and artist went to the Liuw to look at one of his favourite paintings at instead of seeing the Mona Lisa all he saw was an empty wall. He went to one of the guards and asked where's the Mona Lisa the guards that I think it's being photographed while not content with that answer after a few hours, the artist went to the head of the guards only to discover that the painting had been stolen they closed the Louvre for a week trying to find it. They arrested a number of suspects including Pablo Picasso, but it wasn't him. It turns out it was an employee of the Louvre a guy named Vincenzo Peruggia. And he a proud Italian felt like the painting didn't belong in a French museum. And he walked in during the day and in broad daylight hid in a closet. He waited. It until the museum was closed. Then he snuck out grabbed the painting off the wall hid it under his coat and walked out of the museum and for two years, he hung it in his living room. But that's not answering the question. It's just to see trivia, he hung it in his living room. And no one knew it was there was a rumor that someone had hired forgers to paint six variations of the Mona Lisa. So they could be sold privately as the real thing. But mostly because it was such a juicy story. It was on the front page of newspapers around the world. And in the early nineteen hundreds many newspapers were actually in color. So here was this painting on the front page of newspapers around the world over and over again for years, and then just as it started to fade Vincenzo lost patients. So he went. To the people who ran new Fizi in Florence and offered to sell them. The Mona Lisa. Day demured had him arrested. But that didn't keep them from hanging it in the few T for a few weeks before they sent it back to the Liuw. The thief only spent six months in an Italian prison, and then he was freed even more juice..

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